App Works Launches My Princess Dress Up App for PlayBook and iPad

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My Princess Dress Up, an app designed for preschoolers, is now available in the iTunes App Store and BlackBerry App World.

the primary goal with My Princess Dress Up was to create an app that would capture a young girls’ imagination, without a complicated interface.

Inspired by paper doll games played by App Works founder’s daughter, My Princess Dress Up is sure to delight the young princess in your life.

With the swipe of a finger, the app gives little girls the ability to dress the Princess up in beautiful gowns, crowns, necklaces, and other accessories like flowers and balloons. Backgrounds can be changed, while regal music plays softly to inspire creativity.

App Works Director of Design Amanda McInnes said the primary goal with My Princess Dress Up was to create an app that would capture a young girls’ imagination, without a complicated interface. “We really tried to create beautiful images little girls would love, while making the app fun and simple to use. The primary age group for the app is two to five years old, so ease of use was critical.”

In addition to being a game, the My Princess Dress Up creators also had specific educational goals in mind. Greg Gladman, developer of My Princess App and self-proclaimed geek-dad of a three year-old daughter said: "We wanted to build an app that would enhance development as well as entertain. The process of selecting items from the menu and aligning them with the princess assists with fine-motor skills and concentration, while the ability to mix and match different colours and scenes helps build creativity and imagination.”

My Princess Dress Up 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide through the iTunes App Store and Blackberry App World in the Games category. More information can be found at http://www.princessdressup.tv.

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