The agency is quick to stress that a poorly-designed platform will fail to drive those crucial sales to the checkout stage
(PRWEB UK) 1 December 2011
In the wake of this year’s record-breaking Cyber Monday in the US and in preparation for the expected Christmas buying boom back home in the UK, SEO Positive sets time aside to review its existing campaigns to cater for the expected increase in traffic throughout December.
Christmas is both a blessing and a curse for online businesses. On the one hand, e-tailers can really benefit from the anticipated spike in sales and rely on the Christmas rush to boost their revenue – on the other webmasters will have had to start adjusting their marketing campaigns months in advance to prepare for the festive season and the extra workload can be a strain on the resources of the company.
The search team at SEO Positive believes that pre-planning remains the crux of a successful Christmas campaign. Because of the nature of organic SEO, companies need to invest in a thoroughly researched optimisation package as early as August in order to ensure maximum exposure in time for December. Businesses need to investigate their best-performing search terms and be sure to organise any short-term promotional advertising well in advance. Naturally, a good SEO will continually seek to adjust and amend the campaign for the duration, which is why the SEO specialists at SEO Positive will be reviewing all optimisation efforts and making any last-minute changes in the next few days.
However, aside from increasing the presence of the website within the major search engines, the agency is quick to stress that a poorly-designed platform will fail to drive those crucial sales to the checkout stage. Head of Search Matt Wood explains the other factors that business owners need to consider in the lead up to the holiday season:
“The main thing that companies need to think about is how their site is going to encourage consumers to buy from them and not their competitors”, Matt says. “Christmas shoppers are savvier than ever before and are more aware of their options, so if they don’t like what they see they’ll simply go elsewhere. A natural SEO campaign will ensure that your site is seen within the search engines but you also need to make sure that your site is entirely usable. Check that your website is fully accessible, easily navigational and that the load time is kept to minimum, otherwise you’ll find that impatient buyers won’t stick around”.
Businesses operating paid search campaigns are also advised to get in touch with the agency for alternative optimisation solutions for December and the New Year.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.