"Brands are missing the point: The juiciest by-product of word of mouth marketing ----- insight into customer behavior ---- is the real meat in the sandwich."
~~ Mark Johnson, CEO Loyalty 360
Cincinnati, OH (PRWEB) December 01, 2011
Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined, a complimentary webinar presented by RewardStream and powered by Loyalty 360, will examine the key insights brands can get through engaging their customers with recommendation marketing.
In today’s world of consumer-generated content, Word of Mouth (WOM) --- the oldest form of marketing --- has taken on new meaning. “Brands are buzzing about using online feedback, social media analytics, viral messaging and social networking to generate leads and acquire new customers,” says Mark Johnson, CEO of Loyalty 360. “But they’re missing the point: insight into customer behavior is the greatest by-product of word-of-mouth marketing."
On Thursday, December 6 at 1 PM EST RewardStreams’ Alexandra Best, VP Marketing, and Ryan Fry, BI Solutions Architect, will explain how the knowledge gained through WOM is the new power of the modern marketer.
To register of for more information, please visit Beyond the Recommendation: There’s More “Meat in the Sandwich” Than You May Have Imagined.
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org
RewardStream has been helping companies and brands implement marketing programs that forge deeper, more meaningful relationships with customers and other stakeholders since 1999. We combine our passion for marketing technology with creative thinking to deliver unconventional programs that speak to each client’s unique marketing objectives. Our customer engagement programs track, measure, and motivate a wide range of behaviors beyond the purchase transaction, helping our clients build deeper and more relevant connections with today’s consumers. To learn more, visit http://www.rewardstream.com