This acquisition is the first step in our plan to consolidate the online cause promotions space and create the premier shopping channel designed to build brand value through a vast community of thoughtful consumers
Washington, DC (PRWEB) December 01, 2011
After only a month since its official launch, Recoup (http://www.recoup.com), the innovative cause shopping channel that connects businesses with consumers through causes, announced today that it is joining forces with Deals For Deeds (http://www.dealsfordeeds.com). The acquisition creates a premier cause-shopping destination for thoughtful consumers and provides expanded value for businesses and nonprofits locally and nationally.
“After two amazing years, we’re very proud to see that what started as a simple idea among two friends, has grown into a powerful business model that has accomplished effective and long-lasting change,” stated Harrison Miller Co-Founder of Deals For Deeds. “We’re excited to join Recoup and support their strategic vision while firmly establishing the company as the leading brand in the online cause promotions space.”
Leveraging its innovative, scalable and patent-pending system, Recoup is the first company in the online cause promotions space that is putting emphasis on personal preferences by empowering consumers to choose which organizations they want to support, how much of their discount they want to give as a tax-deductible contribution, and to invite friends to join their instant fundraisers.
The acquisition of Deals For Deeds brings over 400 businesses and 200 nonprofits, thereby providing more options for consumers, enhancing merchants’ access to cause-marketing, and expanding non-profits’ ability to raise funds and engage supporters. Recoup has already signed up 70+ local and national non-profit organizations and schools with a combined reach of 5 million supporters, including: American Forests, Doctors Without Borders/MSF, Kids in Distressed Situations (K.I.D.S.), Ovarian Cancer National Alliance, Rock The Vote, Special Olympics VA, Girls on the Run DC, Arlington Arts Center, DC Central Kitchen, and Bread for the City.
“This acquisition is the first step in our plan to consolidate the online cause promotions space and create the premier shopping channel designed to build brand value through a vast community of thoughtful consumers,” says Luca Pivato, CEO of Recoup. The company is evaluating other partnerships and investment options and is poised to expand to other markets across the U.S. and in Europe.
Deals For Deeds Co-Founders Harrison Miller and Josh Hoffman have already joined the Recoup family, bringing their experience and robust relationship network to the team. Miller has been named Recoup’s Director of Community Engagement and Hoffman is Recoup’s Director of Sales.
Details about how Recoup promotions benefit consumers, business and nonprofits can be found at: http://recoup.com/howitworks/users
Recoup is the first cause shopping channel where millions of people support causes they care about by connecting with businesses that want to do good. Our innovative and patent-pending system empowers customers to choose which organizations they want to support, how much of their discount they want to give as a tax-deductible contribution, have their donations multiplied by a matching sponsor, and invite their friends to join instant fundraisers - all through a single point of sale. More information can be found at: http://www.recoup.com.
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