(PRWEB) December 08, 2011
Year-end sales events offer great deals on cars, but less than scrupulous dealers may use it as an opportunity to take advantage of buyers rather than offering a great deal. Learn why a great deal depends on a great dealer.
According to Scott McCorkle of Liberty Buick GMC Trucks in Charlotte, N.C., “Clearance sales can be great if you know how to protect yourself.” Year-end sales events, the annual clearance period when carmakers slash prices to get old models out of their showrooms and off their lots, is a great time to get a great deal on a great car. “But your great deal and your great car still depend on selecting the right dealer,” says McCorkle.
The Better Business Bureau, J.D. Powers and Associates and AAA agree, saying small intimidation tactics applied or minor untruths told can add up to toxic car-buying experiences. A reputable dealer like Liberty Buick GMC Trucks warns consumers not to fall for the tricks that less-than-reputable dealers may try. A wrong dealer may ambush customers with over-eager salesmen and pressure tactics.
McCorkle says, “We don’t just sell and service cars. We’re in the business of building positive, long-term relationships that are mutually beneficial. That’s the reason we’re so successful.”
McCorkle goes on to say, “We listen to our customers. I don’t want to make one sale. I want to make a customer for life. And I’d like to sell his daughter a car one day too. My customers come back, because they know they can trust me.”
But if consumers find the right dealership and are in the market for a new vehicle this holiday season, hunting down a great bargain can be easy at year-end. There are great deals on the 2011 inventory that still remains on the lot. With so many car companies introducing new 2012 models before the end of the year, dealerships are motivated to move out the previous year’s inventory to make room for fresh orders. Although not universal, the deals that are available on these still-new-but-not-2012 models are often more attractive than the general “year end clearance” offers found on the most recent editions.
“The best week to buy a car is between Christmas and New Year’s,” according to Jim Bragg author of New Car Buyer’s and Leaser’s Negotiating Bible. Some experts say there are actually some days in December that are better than others for buying. According to True Car, the top four days to shop are actually December 21, 24, 28 and 31. Contrary to popular belief weekends aren’t necessarily the best times to buy.
One couple of final factors to consider: Inventory varies from dealership to dealership. Part of being a great dealership involves offering a great inventory. In order to offer the best deals, a dealership has to have the cars to offer. And finally, purchasing before the year end provides a tax break for many people. Just another hidden way to save.
Taking advantage of year-end car sales is smart business, but making sure you really get that great deal depends on finding a reputable dealer. Liberty Buick GMC Trucks has one of the largest inventories of new and previously owned vehicles available. “We give our customers red carpet service and a great selection of products,” says McCorkle.
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