CompareNetworks, Inc. Offers Advertisers On-Demand Analytics With GoodData

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GoodData’s SaaS platform and commitment to cloud computing make it an ideal partner for data-driven businesses looking to deliver analytics to customers.

GoodData (, the world’s most powerful cloud BI platform, today announced its Powered by GoodData partnership with CompareNetworks (, a global B2B media company for the life science and healthcare industries. GoodData’s on-demand platform allows CompareNetworks to deliver advanced analytics to their advertising partners.

CompareNetworks operates multiple online marketplaces that assist businesses in connecting with potential buyers. GoodData’s unique platform allows CompareNetworks to offer competitive usage data to its advertisers, differentiating its service from its competitors. By combining data across numerous data sources including Omniture and Brightcove, CompareNetworks provides sophisticated views into website user behavior activities, which allow CompareNetworks advertisers to optimize ad campaigns and gain intelligence for product development.

Partnering with GoodData allows CompareNetworks to offer an even greater value of service to its 700+ customers. Delivering analytics with data-driven insight provides CompareNetworks’ advertising partners with multi-dimensional views of how their channels are performing and what activities are driving the most value. GoodData’s robust analytics, reports and dashboards give CompareNetworks' partners a lasting competitive advantage.

“GoodData disregards the status quo of business intelligence, creating and presenting beautiful and useful reporting tools that get out of the user's way and let the data speak,” said Jason Roy, Product Development Director for CompareNetworks. “At CompareNetworks, we've found GoodData's solution, sales process and integration team to be second to none as they work closely with us to hit aggressive release dates with ease.”

Before GoodData, obtaining this critical data was a manual process for the CompareNetworks team. SAs a result of the Powered by GoodData partnership, CompareNetworks’ customers have a simple way to track website users’ response to marketing activities. In addition, CompareNetworks’ advertisers can now seamlessly:

  •     View embedded dashboards and reports that are automatically updated daily with the latest CompareNetworks’ data
  •     Perform ad-hoc analysis and drill into key reports and metrics
  •     Track performance against a benchmark of CompareNetworks’ data

“Connecting business users to their business data is a core competency of GoodData,” said Roman Stanek, GoodData’s Founder and CEO. “GoodData partnerships provide a no-nonsense business intelligence platform, allowing SaaS ISVs to provide analytics directly to their customers.”

GoodData’s Powered by partners, including companies like Zendesk, Pardot, Get Satisfaction and Coupa, have supplied powerful dashboards and ad-hoc analysis capabilities to over 3,000 customers. “GoodData’s expertise around BI allows our partners to focus on what they do best,” stated Cody Crnkovich, Senior Director of Powered by Partnerships at GoodData. “Our unique business models and partnering programs make analytics accessible for vendors of all shapes and sizes – it is a game changer in BI.”

To learn more about GoodData and its Powered by programs, please visit:

About GoodData
GoodData offers the world's most powerful Cloud BI Platform, providing our customers and partners with operational dashboards advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches. GoodData is trusted by companies like Enterasys Networks, Capgemini and Software AG, and embedded into offerings from cloud innovators like Zendesk, Get Satisfaction and Pardot. GoodData is headquartered in San Francisco and located in the cloud at

About CompareNetworks, Inc.
Headquartered in South San Francisco, California, CompareNetworks is a leading media company for the life science and healthcare industries. The CompareNetworks websites help b-to-b professionals make informed purchasing decisions by offering a long-needed source for product information and industry news. With an extensive directory of more than 2 Million products with complete specifications, and thousands of product videos, CompareNetworks provides the most up-to-date and b-to-b marketplaces on the Web. CompareNetworks websites include Biocompare, Dentalcompare, American Laboratory, Labcompare, and OphthalmologyWeb.

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Michelle Urban
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