Neusoft Executive Shares Insights on the Future of Automotive/Infotainment Application Integration and Deployment

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Lars Borchert, Co-President of Neusoft Automotive, Speaks at Content and Apps Conference in San Diego

“Just as consumers expect new applications to be developed for their PCs, tablets and smartphones after their purchase so too do consumers expect auto manufacturers to bring new, innovative applications after cars leave dealers’ lots,” said Lars Borchert

Neusoft America announced today that Lars Borchert, Co-President of Neusoft Automotive, shared his insights on the integration of automotive/infotainment systems and mobile consumer applications at the Content and Apps Conference in San Diego.

In his talk, Mr. Borchert compared the long development cycles required for automotive/infotainment systems with the shorter consumer mobile application cycles. Recognizing these differences, Mr. Borchert highlighted the need for a bifurcated operating system that ensures the integrity of safety-related in-car applications and simultaneously enables after-market app flexibility.

“Just as consumers expect new applications to be developed for their PCs, tablets and smartphones after their purchase so too do consumers expect auto manufacturers to bring new, innovative applications after cars leave dealers’ lots,” said Lars Borchert, Co-President of Neusoft Automotive. “The division of safety-related elements from consumer applications via a multi-OS strategy working independent from each other even on single core processors offers the greatest opportunity for ongoing innovation beneficial to consumers.”

About Neusoft Automotive Together with partners, Neusoft has developed more than 300 audio and navigation models, which are popular in markets of North America, Latin America, Europe, Japan, Southeast Asia, China and Taiwan. In-vehicle infotainment systems of Neusoft include in-vehicle audio, navigation, bus and position service, electronic map, information, solution and service. With more than 15 years of experience in the outsourcing industry, well-rounded quality system (CMMI5) and a 1,200 member team, Neusoft has become the industry leader in the in-vehicle infotainment industry.

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Joseph Norris
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