Pucker up with Dill Pickle Lip Balm

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Dill pickle flavored lip balm is the latest brand extension from pickle-in-a-pouch maker Van Holten's

Big Papa Dill Pickle Lip Balm

"We like to have fun with our products ... making this a great extension of our brand”

Van Holten’s is way out of the box with their new product offering, Big Papa Dill Pickle Lip Balm.

“We started using the dill pickle flavored lip balm as a quirky promotional giveaway, but the response has been so strong and so positive we knew we had to add it to our product line” mentioned Steve Byrnes Van Holten’s President.

Big Papa is Van Holten’s flagship pickle-in-a-pouch character who adorns the lip balm packaging. “We like to have fun with our products and everyone recognizes Big Papa, making this a great extension of our brand”. We’re not trying to knock off Chapstick but we know our customers will get a kick out of it”, stated Byrnes.

Several chains have already committed to carrying the product and you can expect to see Van Holten’s Big Papa dill pickle lip balm at convenience stores and other retail outlets beginning in December.

About the product
Big Papa dill pickle flavored lip balm is an impulse novelty item that comes in a .15 oz. tube. Sixty tubes are packaged in a clear plastic globe container for easy merchandising anywhere. The lip balm is made with natural ingredients, has SPF 15 protection and will retail for $0.99 - $1.29.

About Van Holten’s
Van Holten's was founded in 1898 and employs 72 people in Waterloo, WI. They are famous for their pickle-in-a-pouch and are the No. 1 producer of individually packaged pickles in the world. Their products are distributed in all 50 states and Canada. Van Holten’s playfully markets their pickle-in-a-pouch as a better for you snack alternative. Their products can be found at convenience stores, grocery stores, and many other retail outlets.

For more information about Van Holten's and their products, visit http://www.vanholtenpickles.com or Facebook at http://www.facebook.com/PickleinaPouch

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Steve Byrnes
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