I strongly believe our generation is going to leave its mark in the universe not simply by being more connected than past generations, but by using our creativity together to solve big problems that past generations could not come together to do...
New York, NY (PRWEB) December 05, 2011
The Noo Group Ltd. (‘Noo’), a creative startup in New York, is redefining New Year’s with Noo Year's once again by hosting The Digital Party, an original, animated fundraiser to help give people in developing countries clean water to start the new year. You're invited!
"Some people run together to raise awareness and solicit donations, others swim together. I decided our effort for this cause would be to create something together. So we're creating a special party that anyone can attend to support the cause", says Mahdad Taheri, Noo's Founder.
The startup is asking event organizers and website visitors to Give Water right up to the final minute on New Year’s Eve, by donating at http://www.mycharitywater.org/noo2012 to raise $20,000 for charity: water, a non-profit organization in New York on a mission to give almost 1 billion people in the world access to clean water. Donations are 100% tax deductible.
Many view New Year’s Eve as a reason to party hard and wake up January 1st wondering what happened the night before. Taheri says, “the start of a New Year shouldn’t just be about dancing ‘til the ball drops but also about celebrating positive change in each other’s lives.” To bring this idea to life, Taheri aligned with charity: water to celebrate positive change in other people’s lives with something we often take for granted in the developed world - clean water.
Harnessing the power of social media to do social good, Noo’s all inclusive party invites everyone to join by donating to the campaign or by spreading its message - Give Water New Year's Eve - the night the campaign ends. “I strongly believe our generation is going to leave its mark in the universe not simply by being more connected than past generations, but by using our creativity together to solve big problems that past generations could not come together to do,” says Taheri.
The $20,000 raised through Noo’s campaign will go towards the purchase of a drilling rig, which will help bring clean and safe drinking water to 40,000 people in northern Ethiopia each year. charity: water will track the rig with GPS technology so donors can follow its progress for years to come.
For more information or to make a donation, visit http://www.noo.com/2012.
The Noo Group Ltd. is a creative startup in New York founded by Mahdad Taheri and his creative agency, TVI (http://www.tvidesigns.com). Noo was created with the purpose of celebrating new beginnings with creativity and exploring where culture celebrates. Noo operates an online event directory that allows event planners, promoters, and venues to list their annual events and sell tickets, with a primary focus on New Year’s Eve events.