Wisconsin (PRWEB) December 02, 2011
GOAutoPlus.com offers several Lexus vehicles in Wisconsin. Lexus is taking its wheels from the highway to the runway with a new Vogue magazine ad campaign revealed at The Lexus Fashion Workshop. The automaker put four fashion designers to the challenge by having them create wearable pieces using over 2,000 parts from a dismantled Lexus CT hybrid.
The Lexus CT hybrid is made up of nearly 90 percent recyclable materials. Using everything from seat covers to crank bearings, the designers are making the message of the importance of recycling loud and clear. According to a Lexus press release, the designs include:
-“Environmental Crown of Virtue”- piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket.
-“The Valve Collection”- designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps.
-“Nomadic Sanctuary”- trench coat, shorts and clutch designed by John Patrick using floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers.
-“The Luna Shoe”- designed by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.
Brian Smith, vice president of marketing for Lexus, said, “We are able to challenge four designers to turn one of the most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
The pieces will be featured in a six-page advertisement in Vogue’s January 2012 issue. The pieces will be sold at a private auction during Art Basel Miami Beach with proceeds benefitting the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a non-profit trade association representing more than 400 of America’s designers.
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