New York, NY (PRWEB) December 01, 2011
Dedicated to giving back this holiday season, iconic spirit brand Grand Marnier has partnered with three charitable organizations to help raise funds for their individual causes. World Wildlife Fund, one of the world’s largest nature conservation programs; WaterAid America, dedicated to transforming lives by improving access to safe water, sanitation and hygiene in the world’s poorest countries; and Cool Earth, an organization that helps indigenous communities halt deforestation one village at a time, will participate in an extraordinary holiday program – The Grand Giving Tree.
Available now on Grand Marnier’s Facebook page, The Grand Giving Tree Facebook application allows users to select a holiday ornament representing their organization of choice and place it on a virtual holiday tree. The organization with the most ornaments by December 31st will receive a $10,000 donation. The giving will not stop there. Grand Marnier acknowledges the significance of the causes featured and will award a secondary amount to each of the remaining two organizations. In addition, all users who hang an ornament on the tree can enter to win $1,000 for themselves to spread holiday cheer to their family and friends.
“We are so excited to be partnering with such amazing organizations,” said Pamela Broyles, Marketing Manager for Marnier Lapostolle Inc. “The holidays should be about giving, and we are honored to be able to contribute to these deserving causes.”
Recognizing the importance of social media in our digital world, Grand Marnier is tapping into an audience of millions and encouraging them to give back in a non-traditional way.
“By utilizing a hugely popular platform like Facebook, The Grand Giving Tree will bring people together through social networking and the power of goodwill,” concluded Broyles.
Take a moment to get involved during the holidays by visiting The Grand Giving Tree on Facebook at http://www.facebook.com/grandmarnier and choose your cause’s ornament today.
About Grand Marnier
Founded in France in 1827, the House of Marnier Lapostolle is still owned and operated by the fifth, sixth and seventh generations of the family. In addition to the iconic Grand Marnier, which is made from the original secret recipe, they produce Chateaux de Sancerre Loire Valley wines, KAPPA Pisco, and Lapostolle wines from Chile. Grand Marnier is distributed in the United States by Moet Hennessy, leading importer and marketer of luxury wines, spirits and champagnes.
About World Wildlife Fund
For 50 years, World Wildlife Fund, the world’s largest conservation organization, has been protecting the future of nature. The WWF mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. For more information, please visit http://www.worldwildlife.org.
About WaterAid America
WaterAid is an international non-profit organization dedicated to transforming lives by improving access to safe water, sanitation and hygiene in the world’s poorest countries. WaterAid works in 27 countries in Africa, Asia, the Pacific Region and Central America. For more information, please visit http://www.wateraidamerica.org.
About Cool Earth
Cool Earth is a unique charity that helps indigenous communities halt deforestation one village at a time. By working from the ground-up with local people, Cool Earth protects the world’s most endangered rainforest, safeguarding biodiversity, locking in CO2 and supporting rainforest communities. For more information, please visit http://www.coolearth.org.