eShave Launches “All A Man Needs” Interactive Mobile Ad Campaign

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Award-winning grooming brand, eShave, employs QR code in new innovative ad campaign to be displayed on phone kiosks throughout Manhattan. Featuring its signature product - the customizable sets - eShave’s campaign utilizes the latest technology in advertising.

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All A Man Needs

Turning customers into designers, users can mix and match colors, styles, and designs to create a unique, personal piece of art.

eShave, the world’s premiere line of modern-inspired shaving essentials, announces the launch of the new “All A Man Needs” ad campaign. The campaign message, featuring eShave’s customizable Shaving Sets, will be displayed in phone kiosks throughout Manhattan. Utilizing the latest advertising tech-trend, the campaign will employ QR code (quick response), allowing customers to scan the code on their mobile phones, taking them directly to eShave’s website.

eShave is known for transforming the daily task of shaving into a fun, sensual experience with its high-quality shaving products and gorgeous shaving accessories. As a perfect complement to eShave’s artistically designed Luxury Razor and Shave Brush, eShave offers striking Shave Stands in a variety of styles that can be coordinated with the razor and brush. Turning customers into designers, users can mix and match colors, styles, and designs to create a unique, personal piece of art. Making it an ideal gift this holiday season.

eShave’s new “All A Man Needs” interactive transit ad campaign will reach customers through telephone kiosk advertisements in specific areas of Manhattan, and offer them the opportunity to embark in a VIP shaving experience, through the power of QR code. At the heart of the new “All A Man Needs” campaign, will be eight posters featuring a different customized set that will be displayed in phone kiosks throughout Manhattan.

“This campaign offers consumers a seamless mobile shopping experience as they go about their day,” commented Danielle Malka, President/Founder of eShave. “During the hectic holiday season, the QR code will provide consumers with instant access to our site, allowing them to virtually shop and go.”

“All A Man Needs” ad campaign will run from November 28, 2011 through December 26, 2011.

About eShave:
eShave, defined by their unique style and unparalleled luxury, is known around the globe for their beautiful and sophisticated collection of shaving essentials. Since 1996, eShave has been modernizing the wet-shaving tradition. Based on the principals of fine jewelry making, eShave creates one-of-a-kind, artistic tools and accessories. eShave continues to be the only company that hand-sculpts its own designs to appeal to the discerning tastes of aesthetically discriminating and design conscious men & women. Available online at http://www.eShave.com, eShave New York boutiques at Rockefeller Center and World Financial Center, and select upscale retailers/spas worldwide. 1-800-94-SHAVE

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Shelly Cellak
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