Nearly 65% of 65% of African-American Women Desire to Go Natural but Desperately Need Support and Resources

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Entwine Couture presents ‘The Naturalle Couture Show’ debuting Dec. 4th with the first, FREE, live, interactive and online edu-tainment experience to support women making NOW the right time to go natural

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The Naturallle Couture Show- a natural hair, fashion + music EXPERIENCE

African American women are freeing themselves from the "creamy crack,” choosing to transition from their dependence on chemical relaxers to confidently embrace their naturally kinky, curly, coily or multi-textural hair.

Entwine Couture presents ‘The Naturalle Couture Show’ debuting Dec. 4th with the first, FREE, live, interactive and online edu-tainment experience to support women making NOW the right time to go natural

From the boardroom to the classroom, from the catwalk to the sidewalk, women around the world are making the decision to free themselves from the "creamy crack,” choosing to transition from their dependence on chemical relaxers to confidently embrace their naturally kinky, curly, coily or multi-textural hair.

A recent survey commissioned by Entwine Couture Beauty, LLC, found that nearly 65% of African-American women with relaxed hair had considered transitioning to natural, however only of a quarter of them felt comfortable with the process. With this mass desire to go natural; many fashion and beauty-conscious African American women are desperately searching for support, education and practical techniques to make transitioning easier and more achievable.

"Our survey revealed that 86% of participants stated that their top four concerns that hinder them from transitioning to natural were: 1) lack of support both personally and through the process, 2) lack of knowledge/education on the process, 3) concerns with care and styling their transitioning hair and 4) the psychographic and emotional impact on their decision on personal and professional life," stated Johnathan Carthon, managing partner and marketing strategist for the Concept>Engineers, INC. a Chicago-based, creative marketing and branding firm,

To address this growing need, Entwine Couture Beauty, LLC in conjunction with The Concept>Engineers, INC., announced the launch of the first, live, interactive and online edu-tainment event with the debut of The Naturalle Couture Show- the natural hair, fashion + music EXPERIENCE. This fully integrated, live and online experience is designed to provide practical, real-time support and education in an entertaining, engaging and accessible way for women who are currently natural and/or who are considering transitioning to natural. This free event will broadcast live from the Red Kiva located at 1108 W. Randolph St. in Chicago, IL and simultaneously worldwide as an interactive webcast on Sunday, December 4, 2011 at 3 p.m. CDT. Registration is free at http://www.thenaturallecoutureshow.com.

The show will feature along with a fall fashion forecast, live musical performances and fun lifestyle segments. As well as a webinar series, ‘The Hair Exposé {Natural Hair Revealed}: Anytime’s the Right Time to Go Natural’. Within this segment, a panel of natural hair experts will be made accessible to viewers for real-time education, support and to answer question and address the concerns that have hindered women from making now the right time to transition to natural.

“This event is the first of its kind and is in line with the our mission of providing education, information, and support, complimented with high performance natural hair care and styling products to support women throughout their natural hair journeys,” stated Dr. Adrienne Carthon, president of Entwine Couture Beauty, master “Twistologist™” & natural hair stylist and educator. “We are excited to be the title presenter of this one of a kind event, which is sure to be a phenomenal experience.”

To find out more about the event, visit http://www.TheNaturalleCoutureShow.com or register for this free, online experience at http://www.thenaturallecoutureshow.eventbrite.com.

About Entwine Couture Beauty, LLC
Established in 2010 by Dr. Adrienne Carthon, Entwine Couture Beauty, LLC (E.C.B.) is a 100% minority and woman, multi-national marketer and distributor of haute-couture hair, skin and body care products under the Entwine® branding. E.C.B. is dedicated to providing innovative products, education and ongoing support for women throughout their natural hair journey. Learn more at http://www.EntwineCouture.com. Friend us http://www.Facebook.com/entwinecouture . Follow us http://Twitter.com/entwinecouture. Watch & Learn http://YouTube.com/entwinecouture

About The Concept Engineers, INC.
Creating the marketing blueprint for business ingenuity since 2004, The Concept>Engineers, INC is a multi-disciplinary, full-service, strategic marketing, branding & product development firm that works with startup to mid-sized enterprises, helping them conceptualize, structure, and implement innovative marketing initiatives. http://www.TheConceptEngineers.com

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