Sorry Daniel… Harry Potter fans prefer JK Rowling’s books to the Hollywood movies

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The Wand Company, makers of the first real magic wand, conducts a poll of queuers outside Harrods for the final Harry Potter Blu-Ray launch and finds that 89 per cent prefer the books to the films. The Wand Company Poll also found that Emma Watson was voted most likely to have a career after the movies, ahead of Daniel Radcliffe.

The Kymera Magic Wand - a real magic wand that acts as a remote control

Even with die-hard Harry Potter fans who queued for the final Blu-Ray release, most preferred the magic of the books to the film. This helps settle an age-old debate, showing that our imagination can put on a better show than any Hollywood movie.

The Wand Company (http://thewandcompany.com/), maker of the world’s first real magic wand, surveyed diehard fans at the launch of the final Harry Potter DVD and Blu-Ray at Harrods this morning, to create the first exit poll of the day.

Sam Jarvis, 16, from Sidcup started the queue at 6:02am yesterday morning and was one of many Harry Potter fans interviewed on the books and movies. The survey, taken from fans queuing to get their hands on the Deathly Hallows: Part II Blu-Ray / DVD, found that the majority in the crowd had been queuing since 6am today to catch a glimpse of stars Warwick Davis (Professor Flitwick and Griphook), James and Oliver Phelps (Fred and George Weasley) and Jessie Cave (Lavender Brown).

Most fans (71%) were annoyed that the UK was the last country to get the film on Blu-Ray, but many of them (28%) also admitted to it being their favourite movie, closely followed by the Goblet of Fire (25%).

The poll is good news for Emma Watson who was voted the ‘most likely to succeed’ after the movies with nearly half the votes (49%), with Rupert Grint (29%) beating Daniel Radcliffe (22%).

Rupert was also voted ‘most fanciable actor’ by the fans with 33% of the vote, even beating renowned heart-throb Robert Pattinson (7%), known for his role as Edward Cullen in the rival Twilight franchise (and also playing Cedric Diggory in Harry Potter).

The exit poll and analysis has been carried out by researchers from The Wand Company, which has been collecting data since the early hours of Thursday 1 December 2011. The Wand Company has all the stats on the biggest Blu-Ray and DVD launch of the year.

Q. How far have you come to be here?
A. 7% had made the trip from outside the UK, 27% had come from outside of London England, with 66% making the trip from inside London.

Q. How old are you?
A. 21-and-overs were the most prevalent (47%), followed by 16-20 year-olds (42%), 11-15 year olds (9%), 7-10 year-olds (2%) and no under 7s.

Q. Does it bother you that the UK was the last country to get the DVD and Blu-ray release of the last movie, a month after Russia got it?
A. 71% answered ‘Yes’, whilst 31% answered ‘No’.

Q. Do you own a wand?
A. 50% owned a wand, whilst 50% didn’t.

Q. Who do you think has a more promising future career – Daniel Radcliffe, Emma Watson or Rupert Grint?
A. 49% said that they thought Emma Watson had the most promising future career. 29% went for Rupert Grint and 22% said Daniel Radcliffe.

---Data on most fanciable actor---

Daniel Radcliffe (Harry)                    6%
Rupert Grint (Ron)                         33%
Alan Rickman (Snape)                    18%
Robert Pattison (Cedric Diggory)     7%
Mathew Lewis (Neville Longbottom) 12%
Tom Felton (Draco Malfoy)             22%
Robbie Coltrane (Hagrid)                 2%

---Data on favourite book---

Q. What is your favourite Harry Potter book?

Harry Potter and the Philosopher'sStone     12%
Harry Potter and the Chamber of Secrets     2%
Harry Potter and the Prisoner of Azkaban     23%
Harry Potter and the Goblet of Fire             17%
Harry Potter and the Order of the Phoenix     7%
Harry Potter and the Half-Blood Prince            6%
Harry Potter and the Deathly Hallows         33%

---Data on favourite Harry Potter movie---

Q. What is your favourite Harry Potter movie?

Harry Potter and the Philosopher'sStone     11%
Harry Potter and the Chamber of Secrets     4%
Harry Potter and the Prisoner of Azkaban     13%
Harry Potter and the Goblet of Fire              25%
Harry Potter and the Order of the Phoenix     6%
Harry Potter and the Half-Blood Prince            6%
Harry Potter and the Deathly Hallows – #1     7%
Harry Potter and the Deathly Hallows – #2    28%

Chris Barnado, co-founder of The Wand Company comments: “It’s interesting that even with die-hard Harry Potter fans who queued for the final Blu-Ray release, most preferred the magic of the books to the film. I think this helps settle an age-old debate, showing that our imagination can put on a better show than any CGI special effects Hollywood can offer.”

“Emma Watson surprisingly also beat Daniel Radcliffe as the most likely to have a promising career after the movies, too. Fans commented that she was the ‘most likely to succeed’ from Hogwarts, as the final year book was completed.”

35% would consider getting a Harry Potter tattoo (4% already had at least one Harry Potter tattoo). 61% said they would never get one, despite being massive fans.

82% of fans also admitted to crying during the final film as the series drew to a close.

Press images can be found at http://www.thewandcompany.com/PressResource.html

About The Wand Company

Established in 2009 by Cambridge-based entrepreneurs and inventors Chris Barnardo and Richard Blakesley, The Wand Company makes the finest magical instruments that combine traditional design values with modern high-tech wizardry. Its first product, the Kymera Magic Wand, has sold over 100,000 units in 77 countries worldwide. Further products are planned for launch in 2012. To find out more, please visit http://www.thewandcompany.com. For trade enquiries please email sales(at)thewandcompany(dot)com.

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Tim Lovell
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