Transverse's November 2011 TRACT Release Revolutionizes SaaS Integration with Enhanced Action Framework, Template-based Web Services, and a New Action Queue

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Faster configuration with less development time and flexibility in sign-up options will help Transverse's TRACT customers speed time to market and monetize services with little or no coding or management headaches.

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All in all, this means the days of seeing services suffer for lack of options are gone, as TRACT customers can now monetize whatever they dream up through compelling sign-up and payment options now backed by sophisticated authentication and authorization.

Transverse’s one-of-a-kind subscription billing and Dynamic Revenue platform now boasts template-based Web Service calls for easier integration, as well as “Action Queues” and “Agile Sign-up” in its November TRACT release.

With these improvements, TRACT’s blend of Subscription Management, Activity Management, Entitlements and Personalization will better enable ‘Dynamic Revenue,” the ability to tailor goods and services (and pricing and payment options) according to customer usage patterns.

Enhanced Action Framework With Template-based Web Service Integration

TRACT’s Action Framework orchestrates business processes and eases integration with services or applications using different trigger points or hooks within TRACT. The November release further enhances integration by enabling TRACT users to configure template-based Web Service actions via the TRACT UI. That means in one place, they can define an “application” and its configuration (e.g., the method of authentication or connectivity).

“When you want to provide the right level of service, you have to send information about new customers or changes to a subscription or the devices to be activated – all of which can now be done with absolutely no coding,” explained Transverse’s Stephan Pahlke, VP of product solutions, noting TRACT supports Basic, CERT or custom authentication methods to securely connect and authenticate within applications. “If your service supports a REST API, for example, you just configure your application and define the trigger for the activation action within the order process ( e.g. Order Completed). Then you can use the templates to build either a POST or GET request, including the dynamic parameters from the current order as part of the PayLoad – and you're ready to go,” added Pahlke.

‘Operations’ Improvement

The ability to take “action” is only half the equation, as monitoring actions is critical to ensuring day-to-day tasks go smoothly. As third-party systems, servers and applications accept Web Services requests, it will be important that integration points function properly. Because the November release has an “Action Queue,” Tenants in TRACT will have a real-time view within which they can organize requests. An automatic retry mechanism will also ensure actions are not stopped unnecessarily.

“If an external system is unavailable or performing too slowly, or if it rejects a call altogether, the information is stored in a central place where automatic retries are conducted until a detailed action history is reviewed to determine troubleshooting responses,” explained Pahlke.

Enabling New Business Models with Flexible ‘Sign-Up’

Whether Freemium, pay-as-you-go or bundling of different feature sets, the ability to define when, where, how and with what customers can pay is invaluable to optimizing the revenues generated by services. With the November release, the TRACT self-service module has been enhanced to support multiple different service sign-up methods out of the box. That means special promotions, free trials, discounting and coupon activities can all be controlled and executed by a TRACT user, who can now decide, for example, when in a 30-day trial to charge a customer’s credit card, or when a “free” product has a price attached to it.

“If your customer sign-up process requires the selection of multiple products or services, an option for ‘pick and choose’ is available – something that is particularly valuable when offering a-la-carte pricing and add-on products of a service,” said Pahlke, making a comparison to standard wireless price plans, which include a base package for a number of minutes and SMS or data usage included. “The additional SMS packaging or data usage can be added during the order process and the final order includes multiple products.”

Through simple configuration of products and self service, a company’s order-to-cash process can be automated for different types of products and customer segments as well as different charging models.

The options opened up include:

  • Select one or multiple products;
  • Sign up for trial products without providing credit card information;
  • Secure, PCI compliant collection of credit card information for paid products;
  • Authorize & charge the payment method as part of sign-up;
  • Use the provided credit card for ongoing, automatic payments of invoices and subscription renewals.

“All in all, this means the days of seeing services suffer for lack of options are gone, as TRACT customers can now monetize whatever they dream up through compelling sign-up and payment options now backed by sophisticated authentication and authorization processes,” said Pahlke.

To learn more,click here to arrange a demo of how the enhancements in TRACT further differentiate it from all other subscription billing and management solutions. Also, download our free White Paper and Webinar.

For further information, contact:

Susana Schwartz
Communications Director:
sschwartz(at)gotransverse(dot)com
+1 (607) 674-6890

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Susana Schwartz
Transverse
+1.607.674.6890
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