Equation Technologies Signs as Avectra Solutions Provider

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Accounting Today Top 100 North American VAR to Offer Avectra Social CRM Suite in Canada

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We’re eager to expand our Canadian presence in partnership with the Equation team, whose stellar reputation speaks for itself.

Avectra, a leading web-based Social CRM provider in the association and not-for-profit market, today announced that it has signed Equation Technologies, one of Canada’s largest ERP value added resellers, as an Avectra Solutions Provider. Equation Technologies, based in Toronto, holds the #63 ranking on the 2011 Accounting Today Top 100 list of North American VARs. The company specializes in integrated business solutions for mid-sized companies and will offer Avectra’s Social CRM suite in combination with Intacct cloud financial management and accounting software.

“Equation Technologies is proud to be the first partner in Canada to offer Avectra’s comprehensive suite of membership management and social business tools,” said Pat Wade, president of Equation Technologies. “This relationship with Avectra is the right move for our clients. Avectra Social CRM is a 100% cloud-based solution, allowing organizations to focus on their members and dramatically reduce IT costs associated with supporting on-premise network infrastructure.”

Equation Technologies provides solutions for nonprofit organizations, financial and professional services, and corporate head offices to manage finances, projects, people, customer relationships, and assets. The company has received numerous awards including Sage President's Circle and Customer Excellence Awards and Accounting Today magazine's "Technology Pacesetter.” Equation partners with technology leaders such as Sage, Deltek, and Intacct.

“Equation Technologies is in sync with today’s organizations which are calling for cloud-based solutions so they can focus on their mission rather than on technology,” said Richard Davis, Avectra’s chief executive officer. “We’re eager to expand our Canadian presence in partnership with the Equation team, whose stellar reputation speaks for itself.”

“Avectra’s Social CRM suite is simple to implement and easy to use, so our clients will be able to immediately start engaging members and strengthening their interactions with both leaders in the organization and fellow community members – overall making their membership more valuable,”said Annette Balgord, vice president of Equation Technologies. “Avectra is the right technology to help associations deal with the challenges of loss of market share, increased competition for members’ attention, and shrinking revenue sources.”

Avectra Social CRM represents a fundamental shift in the way an organization identifies, serves and retains its members as well as how it will define the future success of the organization and its membership initiatives. The Social CRM Suite by Avectra incorporates social interactions of the relationship into an organization's membership and business strategies. As a result, associations gain a clearer view of the member's level of engagement with their organization, allowing them to identify and foster the members who are invested in the future of the association.

About Equation Technologies
Equation Technologies has been a leader in the implementation of ERP technology, systems integration and advanced custom development since 1985. Equation provides solutions for financial and professional services, corporate head offices, and nonprofit organizations. Partnerships with proven technology leaders, including Sage, Deltek, Intacct and Avectra allow Equation to help clients effectively manage finances, projects, people, constituent relationships, and assets. The company has received numerous awards including Sage President's Circle, Accounting Today magazine's "Technology Pacesetter", and the Sage Customer Excellence Award for its high level of client satisfaction. Equation Technologies has developed a reputation for combining creative thinking with technological competency to achieve powerful solutions. They assist clients to achieve their business objectives by providing solution design, product evaluation and selection, project implementation, education, and support. Equation also offers advanced custom development for extending and enhancing the applications they support.
To learn more about Equation Technologies, please visit http://www.equationtech.com , or call 877-222-7229.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Customer Relationship Management system (CRM) - whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com , or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
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Matt McCarthy
PAN Communications
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