The mobile app market is likely to grow in value to a predicted $100 billion by the year 2015
(PRWEB UK) 23 December 2011
Positive Web Design is fast becoming a website design company known for its innovative, forward-thinking approach towards its in-house business development strategy – and for good reason. The research team at the professional website design agency has been conducting thorough reviews into the direction of the digital market of late and are soon to announce the launch of a number of new services in 2012, many of which will centre on the latest trends: mobile search and applications development.
IntoMobile.com has published a sobering report on the anticipated success of the sector. The article states that, according to figures recently published by research2guidance, the mobile app market is likely to grow in value to a predicted $100 billion by the year 2015. This is colossal growth for an industry sector that only came into existence a couple of years ago and demonstrates its relevancy in today’s web-obsessed society.
Another article, sourced from ReadWriteWeb.com, highlights the international reach of the business model. The publication stresses that in the years to come the concept will spread from the US to a wider range of markets, indicating that Europe, India and China will predominantly lead the industry.
Ben Austin, Managing Director of Positive Web Design, believes that all digital marketing agencies need to take such figures seriously if they are going to stand a chance of competing with other businesses in the months to come.
“Our mission as a business is to adapt to demand, which is why we’re constantly looking at research and statistics from reports such as these,” Ben explains. “We’re incredibly excited by the potential of the mobile search market and are already looking at ways to integrate the design and development of these platforms into our integrated search packages”.
The company hopes to unveil their new selection of packages to clients within the first quarter of the New Year.
Positive Web Design is a division of SEO Positive Limited. Based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients in the UK and beyond, including eCommerce development, content management solutions and company branding packages.