CRM is a key strategic priority for us and our students are the centrepiece of this approach.
Halifax, NS, Canada; London, England (PRWEB) December 03, 2011
Azorus Inc. is very pleased to announce that the University of Westminster has chosen the company for its Customer Relationship Management (CRM) solution.
The recent increase of tuition fees has brought monumental changes to the UK’s higher education sector and the need for innovative ways to attract and retain the right students has never been greater. The majority of English universities have tripled their tuition fees – placing more pressure on enrolment numbers and putting students in the driver’s seat for the first time. Forward-thinking institutions such as the London-based University of Westminster recognise the obstacles ahead and are looking to confront the challenges head on.
As Lindsay Neil, Head of Admissions and Student Funding at Westminster explains, “Students are being asked to invest much more in their future and as such, they will be more selective. With our selection of Azorus, we will be able to focus our efforts on the student experience from the initial point of enquiry through enrolment; helping students every step along the way to make sure there is a match. CRM is a key strategic priority for us and our students are the centrepiece of this approach.”
The University of Westminster is one of England’s longest standing higher education institutions. Originally founded in 1838 as the Royal Polytechnic Institution, Westminster has since evolved into a vibrant learning environment attracting more than 20,000 students from over 150 nations. Offering a broad selection of degree programs ranging from Fashion Design to Electronic Engineering, Westminster is focused on its mission of “shaping the future of professional life”.
Azorus CEO Stephen MacDonald says, “These are challenging times indeed in the UK with a dramatic shift in funding from the state to the student. The notion of a student as a customer was once a highly provocative thought but the reality is today’s university-bound students are able to be very selective about where they will choose to spend their time and therefore their money. It was clear that maintaining a business-as-usual mode was not acceptable to the leadership team at Westminster. We certainly look forward to the journey ahead with this wonderful institution that is so strongly committed to enhancing the student experience.”
About Azorus: Azorus is a CRM solutions firm catering exclusively to the higher education sector. With the right combination of technology and services, we help higher education institutions transform their recruitment and enrolment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States and the United Kingdom.