The brand direction and website bridge our vision for innovation and Mr. Kaman's legacy, allowing us to create a new and authentic way to tell the Kaman story," Neal Keating, Chairman, President & Chief Executive Officer.
Hartford, CT (PRWEB) December 08, 2011
Aerospace industry leader Kaman has partnered with Hartford-based Fathom for brand strategy, design and development of a new website, http://www.kaman.com, launching this week. The brand work and website represent a new chapter in the company’s successful 60+ year history in the aerospace and industrial distribution markets.
“Our business has evolved significantly in recent years. The brand direction and website bridge our vision for innovation and Mr. Kaman's legacy, allowing us to create a new and authentic way to tell the Kaman story. With more growth on the way, we have a solid footing for communicating who we are and what we see on the horizon," Neal Keating, Chairman, President & Chief Executive Officer of Kaman.
Headquartered in Bloomfield, Connecticut, the company was founded in 1945 by aviation pioneer Charles Kaman and has since grown to 4,700+ worldwide employees operating in over 200 locations. In recent years, the company has added many new businesses. Part of Fathom’s initial work with Kaman was to help architect a new brand structure for the company and its multiple divisions.
“We knew of Kaman’s reputation for innovative thinking and quality,” said David Louden, Fathom Partner. “We discovered that the people behind that reputation are genuine and dedicated to the company’s future. This is the real story behind Kaman.”
The new website was designed as the primary online home for the Kaman Corporation and Kaman Aerospace, as well as a main entry point for the Kaman Industrial Distribution business. The site provides extensive information on all of Kaman’s divisions, their innovation and expertise, as well as details of the many products and services offered by the company.
A key component for expressing the Kaman brand is the “We Are Kaman” video developed specifically for the new website. Produced with award-winning videographer Derek Dudek of Content Pictures, and writer Bob Dennis, Fathom conceived the video as an engaging way for employees to share what it means to be a part of a company that has always sought a better way, from helping clients operate more efficiently to pioneering and building safer ways to fly. The story of Fathom’s work with Kaman can be found on Fathom.net.
Kaman Corporation, founded in 1945 by aviation pioneer Charles H. Kaman, and headquartered in Bloomfield, Connecticut, conducts business in the aerospace and industrial distribution markets. The company produces and/or markets widely used proprietary aerostructure parts, components, systems and FAA certification services for commercial, military and general aviation aircraft. The company is a leading distributor of industrial parts, and operates more than 200 customer service centers and five distribution centers across North America. More information is available at http://www.kaman.com.
Fathom is a creative firm that helps organizations cultivate an inherent, sustainable value that engages markets and evolves their business. With Fathom, clients envision and realize new possibilities for their organization based on their brand's authentic story. Expertise includes brand strategy and positioning, creative direction, content marketing, identity systems, website design and development and cohesive customer engagement strategies. Fathom's clients include Yale University, Kaman Corporation, National Credit Union Administration (NCUA), ConnectiCare, Wireless Zone, Aid to Artisans and more. More about Fathom can be found at http://www.fathom.net.