Effective Student Marketing Wins MarCom Award for Social Media Campaign

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Effective Student Marketing won a 2011 gold MarCom award for a social media campaign they created for National College.

Effective Student Marketing was recently awarded a 2011 gold MarCom award for a social media campaign that they created for National College. This international award “recognizes outstanding creative achievement by marketing and communication professionals.” According to the MarCom Awards organization, over 6,000 entries were received from throughout the United States, Canada, and other countries.

“We’re excited and honored to be included in this year’s MarCom award winners,” said Andy Kelley, president of Effective Student Marketing. “The essay contest we held for National College is a great example of the work we do to build strong communities for our schools. The stories these students and graduates shared with us were truly inspiring – and great content for National College to have on hand.”

The campaign that Effective Student Marketing created for National College revolved around an essay contest open to National College students and graduates. Effective Student Marketing promoted the contest through social media sites like Facebook and Twitter, as well as emails and a specific contest landing page where entries could be submitted.

The contest generated over 100 entries from students and graduates. The essays explained why the participants had chosen National College and what goals they had for themselves after pursuing their educations. The contest wrapped up with several winners – one from each of the campus regions as well as a People’s Choice winner. The People’s Choice winner was chosen through a voting system that Effective Student Marketing created.

All of the entries from the National College contest can be viewed at http://www.educationalerts.com/national/contest/achieve-a-higher-degree/vote/.

The MarCom award is administered and judged by the Association of Marketing and Communication Professionals. For a full list of winners, visit http://www.marcomawards.com.

About Effective Student Marketing
Founded in 2004, Effective Student Marketing is a strategic marketing organization that helps schools reach their admissions and retention goals by building lifelong relationships with prospects, students, and graduates. Their services combine school-side experience with the latest technology and include online reputation management, social media marketing, cost per lead vendor management, search engine marketing, and content production and distribution. For more information, call 1-800-313-3510, visit the Effective Student Marketing website, or join them on Facebook and Twitter.

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Cassandra Viau
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