DealerFire Hires Carl Bauer as National Sales Director

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Eighteen-year auto industry veteran joins DealerFire's dynamic team.

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True to the DealerFire MO, Carl is a real team player, helpful and humble. He is a Wikipedia of automotive information.” Hoopman said.

DealerFire, a custom automotive website design company located in Oshkosh, WI is excited to announce an addition to their sales team. Carl Bauer has recently joined the DealerFire team as the National Sales Director, a position perfect for his well-rounded automotive industry background.

An 18-year veteran of the industry, Bauer’s extensive knowledge in the automotive industry began in the Chicago area in the early 1990s and has extended from green pea to dealer principal. During those years, Bauer worked tirelessly to move up the ranks in both advertising and dealership careers—marrying two essential experiences for success in the industry he loves.

“Carl saw the pieces of the puzzle that we already had in place and made the choice, with a lot of opportunities out there, to join our team. I think it’s a testament to the team we have in place and where we’re headed,” DealerFire owner and founder, Eric Hoopman said.

As an auto enthusiast, Bauer has a strong desire for consumer and vendor relationships to be transparent. “I tell my dealers, do you want to be part of a company where you’re treated like a number or like you’re important to the company,” Bauer said.

Bauer, like DealerFire, feels that listening is extremely important to his customers and the sales process. Bauer attributes his success in the industry to his ability to listen and offer solutions.

“True to the DealerFire MO, Carl is a real team player, helpful and humble. He is a Wikipedia of automotive information,” Hoopman said.

Bauer will head a team of DealerFire sales representatives across the country, a challenge DealerFire executive vice president Brian Wagner is confident will be a successful endeavor for Bauer.

“Carl’s dynamic background and down-to-earth attitude is a natural fit for DealerFire. Our customer service is one of the strongest differentiating qualities from our competition, and given Carl's career, he'll play a large role in fortifying our current position in the automotive digital marketing arena," Wagner said.

To learn more about DealerFire's award winning custom automotive websites, internet marketing and the team Carl Bauer is joining, please visit


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Jessica Ruth
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