Dallas, Texas (PRWEB) December 03, 2011
charlieuniformtango and sister company Liberal Media Films are breaking a new campaign to introduce Ron Corning, new WFAA, Channel 8, morning show “Daybreak” on-air anchor. There will be 14 spots in the campaign, including :05 teasers, :15 spots, and :30 spots.
The new campaign pushes the traditional envelope of news promotion using more progressive comedy than in previous WFAA campaigns. The spots demonstrate “Daybreak” hosts’ abilities to turn the humor back on themselves for a laugh. Utilizing creative ideas developed by TM Advertising, Liberal Media Films produced the spots, and charlieuniformtango edited.
The four new spots are: “Dale’s Advice,” where Ron receives advice from well-known Dallas TV sports anchor, Dale Hanson, to “get his name out there!” Ron follows Dale’s advice by painting a ‘C’ over the ‘M’ in ‘Morning’ on billboards to create his name (Corning). “More Ron,” Ron comes up with some promotional items with More Ron on them, and his co-hosts find great humor at Ron’s expense. (More Ron—Moron, get it?) “Ron’s Idea,” Ron tells Dale Hanson he’s been following his advice to get his name out there, and gives him some examples like changing phrases to include his name, such as Corning commute instead of morning commute, to which Hanson replies, “I’m getting Corning sickness.” “Ron-tourage,” Ron offers his co-hosts a chance to join his fan club and receive a free Ron doll. His idea is met with some skepticism.
Liberal Media Films:
Director: Jeremy Bartel
Editor: James Rayburn
Audio: Jake Kluge
Online/efx: Joey Waldrip and Allen Robbins
Line Producer: Brad Keller
Executive Producer: Mary Alice Butler
charlieuniformtango, full service post-production facility specializing in creative editorial, visual effects, audio mixing, digital production, excellent client service. charlieuniformtango also operates Liberal Media Films and DigiTango, an elite talent roster and team of web gurus.
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