“We are excited about the opportunity to be part of this innovative and creative space that will allow Park Here visitors to engage in an entertaining experience like no other,” said Paula Masters, President of Fatboy USA.
Dallas, Texas (PRWEB) December 05, 2011
Fatboy®, a leading trendsetter in lifestyle products, announced today it will be an official partner of the revolutionary pop-up, Park Here at Openhouse Gallery in Soho. In addition to the endless new surprises in store, the indoor park will once again give New Yorkers and visitors alike an escape from the dreary winter weather by providing a transformed space to resemble Central Park in spring.
From December 5 to February 15, the pop-up will be blossoming with beautiful foliage, lifelike murals and plush grass. As a perfect addition to any picnic in the park, Fatboy® lounges will be spread throughout to provide a relaxing yet unique experience for visitors. The family of lifestyle products will include all sorts of stylish members like Fatboy® originals, Fatboy® headdemocks, Fatboy® knapsacks and much more.
“We are excited about the opportunity to be part of this innovative and creative space that will allow Park Here visitors to engage in an entertaining experience like no other,” said Paula Masters, President of Fatboy USA. We are especially pleased that the event will showcase Fatboy’s product in an environment that aligns so well with our brand personality – surprising, cheekily humorous and bold,” continued Masters.
In true pop-up form, Openhouse Gallery’s Park Here is a robust collaboration. Fatboy USA decked out the park with imaginative, colorful lounge chairs. NewGrass is throwing down the plush (70% recycled) custom-made grass, Magic Murals will be providing the spectacular wall art, American Foliage is dressing Park Here with foliage and a booming fountain, and LAFCO/Santa Maria Novella is scenting the pop-up park with luxurious smells.
Park Here kicks off December 5 with RS Fest, the ultimate summer music festival by Rolling Stone. Running through December 31, RS Fest features concerts by Dawes, Hacienda, Ximena Sarinana, Gary Clark Jr., MDNR, Deer Tick and Freelance Whales, as well as wine tastings, scrumptious dishes and festive drinks, a blogger bar by Acer and Asus, and free Starbucks coffee all while lounging in a Fatboy® of choice. RS Fest also has a hidden augmented reality experience that’ll have you seeing moving animals throughout Openhouse Gallery.
To join in on the fun and explore all the wonderful Park Here programming follow the Openhouse Gallery Blog, @OpenhouseNYC and @FatboyUSA on Twitter. To enter contests for exclusive concert invites and free Fatboy® lounge chairs, stay tuned to facebook.com/openhousegallery and facebook.com/fatboyusa. For a full Park Here calendar, go to ParkHere.info. Park Here at Openhouse Gallery is located at 201 Mulberry St. in the cozy Nolita neighborhood.
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. The Dutch company, which now has a US headquarters in Texas, has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting fatboyusa.com and facebook.com/fatboyusa.
About Openhouse Gallery
Openhouse Gallery is the 4,500 square-foot, all-white New York pop-up space that creates and hosts unique pop ups in Manhattan’s Nolita neighborhood. This year they’ve worked with Audi, Austria Board of Tourism, CNET, Dell, Jay-Z + Kanye West, Heineken and been featured on ABC, CNN, New York Times and in New York Mag. They’ve created Park Here, the indoor pop-up park, The Big Cheesy, The Middle Feast and Elizabeth St. Night Market. Since 2007, Openhouse Gallery has worked with thousands of brands and entertained half-a-million guests. Join more than 6,500 fans on Facebook facebook.com/openhousegallery + Twitter twitter.com/openhousenyc and stay current at http://www.openhousegallery.org/happening-now.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture since its inception more than 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 13 million readers every two weeks.