SkuLoop Debuts Innovative Holiday Most Wanted™ Facebook App for Retailers

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Fans can create up-to-date holiday wish lists live from their favorite retailers’ Facebook pages to share with Facebook friends and beyond.

Canadian Retailer Ricki's Holiday Most Wanted promotion

“Our Most Wanted app gives retailers the power to create custom, promotions-driven product guides that can be deployed and shared with Facebook fans in a few simple steps."

SkuLoop, the leading provider of white label flash sales, group buys, private events, and other social commerce driven promotions to retailers and consumer brands, unveiled an innovative new product designed to maximize Facebook visibility for retailers while allowing fans to easily share their holiday wish lists. Just in time for the holiday season, the Most Wanted™ List application allows retailers to quickly create a holiday gift guide with highlighted products for fans. A fan’s “Want” actions when viewing featured products will aggregate into a list that can then be sent friends and family via email, Facebook, or posted to a fan’s Facebook Wall.

“Our Most Wanted app gives retailers the power to create custom, promotions-driven product guides that can be deployed and shared with Facebook fans in a few simple steps,” says Michelle Crames, CEO of SkuLoop. “During the busy holiday season, the app and its features will provide SkuLoop partners with a very organic way to socialize their products amongst target consumers.”

According to online comparison shopping site Nextag, 5 percent of all Black Friday shopping took place via Facebook. In another study of Facebook fans of Target, Wal-Mart and Best Buy, comScore found that Facebook fans spent 40 to 50 percent more time in the stores than non-fans, and friends of fans spent an average of 20 percent more time than non-fans. “Shoppers are turning to social media more for promotions, deals and recommendations from friends. Our apps help retailers control and maximize their social media presences effectively and quickly. The Most Wanted List and Holiday Gift Guide programs can be implemented in less than 48 hours and can provide incremental sales and margin for retailers during this holiday season,” added Crames.

In addition to allowing a brand’s fans to share their lists, SkuLoop’s Most Wanted List will work with Facebook’s upcoming Timeline and Verb features which will enable a fan’s “Most Wanted” picks will automatically post on Facebook’s Ticker and to that fan’s wall. Retailers can also layer additional SkuLoop products, such as sweepstakes which enable wish list creators to win one or more items from their lists, and earning additional rewards or entries for each friend who views their Most Wanted Lists.

Canadian retail chain Ricki’s is launching their Most Wanted list on Facebook today. Other holiday launches include Bootlegger and Gansevoort.

About SkuLoop
SkuLoop offers an easy-to-use suite of tools that give retailers control over powerful promotions to drive sales and acquire customers across web, mobile, and social media touch points. SkuLoop maximizes both retailer control and consumer activity - all while increasing net margin. Created by a team of retail and technology leaders with the mission of ensuring retailers' success and growth, SkuLoop is financed by some of the world's leading innovators to build on key consumer trends and adapt them to the current needs of retailers.

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Lolita Carrico
lolita@skuloop.com
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