HOBI International Positioned in the ‘Challengers’ Quadrant of the Magic Quadrant for North America Information Technology Asset Disposition

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R2-Certified Company’s Evaluation Based on Mobile Device Services Group and Robust Proprietary Erasure Technology

Our clients are concerned with proper asset management and data security, and HOBI is steadfast in exceeding their expectations while maximizing the return on both traditional IT assets and mobile devices.

HOBI International, Inc., a global leader in the asset management, resale, remarketing and recycling of IT and cellular phone assets, announced today that it has been positioned by Gartner, Inc. in the “Challengers” quadrant of the North America Information Technology Asset Disposition 2011 Magic Quadrant.*

The Magic Quadrant for North America ITAD assesses the marketplace and the capabilities of the leading North America-based vendors. The 2011 Magic Quadrant represents the first revision of Gartner's initial 2010 coverage of this industry segment. As described in the report, the ITAD sector is rapidly evolving to accommodate the dynamic requirements of user organizations, from the rise of the mobile workforce and its concomitant growth in mobile devices to onsite data sanitization driven by more stringent requirements for data security.

As a vendor in the “Challenger” quadrant, according to Gartner, Hobi “exhibits strong operational capabilities, has adequate service offerings and executes quite well overall.”

According to Gartner, “the sharp focus on the two primary risks associated with ITAD — data security and the disposition of e-waste — combined with more strict and comprehensive legislative mandates and penalties for non-compliance, is forcing IT asset managers to more closely evaluate their ITAD processes and providers.” Moreover, executives responsible for ITAD are coming to realize that the combination of longer refresh cycles and the rising costs of proper disposition of IT assets is driving ITAD’s cost-revenue equation toward break-even at best.

“HOBI’s inclusion in Gartner’s report reaffirms our mission to be a best-in-class ITAD provider,” said Craig Boswell, HOBI International president. “Our clients are concerned with proper asset management and data security, and HOBI is steadfast in exceeding their expectations while maximizing the return on both traditional IT assets and mobile devices.”

Gartner evaluates ITAD vendors on their ability to execute and their completeness of vision. When the two sets of criteria are evaluated together, the resulting analysis provides a view of how well the provider performs a spectrum of ITAD services compared with its peers, and how well it is positioned for the future. This evaluation is a snapshot in time. The competitive nature of the ITAD vendor market over time affects the relative position of evaluated companies.*

HOBI’s strengths highlighted in the report include:

● Mobile Device Services -- While HOBI is a full-service ITAD service supplier, its Mobile Device services group has a strong focus on the resale and recycling of cellular assets, processing over 4 million cell phones annually.
● Innovative Solutions -- Hobi developed its own robust NIST 800-88 compliant erasure technology (HOBI Shield) for traditional hard drives, as well as for cell phones and tablet devices.
● Client Oriented -- Customer feedback indicates key HOBI strengths are its responsiveness, flexibility, and management accessibility.

To learn more about HOBI International’s Mobile Device services group or for more information on ITAD, visit http://www.HOBI.com.

*Gartner “Magic Quadrant for North America Information Technology Asset Disposition” by Rob Schafer, Nov. 30, 2011.

About HOBI International
HOBI International, Inc., is a leading asset management and electronics recycling company serving Fortune 1000 clients. HOBI’s IT services group focuses on corporate IT, data and telecommunications infrastructure, providing resale and re-marketing, data erasure and data destruction, recycling, environmental and compliance reporting, de-installation services, and logistics management. HOBI’s Mobile Device services group focuses on the resale and recycling of cellular assets. Our client list includes 3 of the 4 national wireless operators in the US and 4 major device OEMs, and many recycling partners that trust us to maximize the value of their cellular assets while protecting sensitive corporate or client data. An R2 and ISO14001 certified firm, HOBI leads the electronics recycling industry in best practices for recycling and commodities recovery. Learn more at http://www.HOBI.com.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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