Codee Software Launches Business Edition QR Code Product

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Codee launches hosted QR code service for small and mid sized businesses.

Codee Software Inc. today launched its first business product the Codee Business Edition, a full life cycle management product for QR codes for small and medium sized businesses. The service includes QR code generation, scan analytics, and mobile content management of 10 unique QR codes and includes an unlimited number of scans of the QR codes per month. Codee Business Edition is oriented toward businesses who want to market to the rapidly growing mobile consumer market.

The web based product can be purchased at the Codee website. Customers can configure marketing or other content specific to their business using the applications easy to use web interface. Once the content is configured, the QR codes can be printed on high quality vinyl stickers that the company offers at its online store. Alternatively the system can generate QR codes in high resolution print ready PDF files which can be used on advertising and marketing material, business cards, window decals, and other conventional print media.

Consumers scanning the QR codes see the business's advertising and marketing or promotional material. Using the web based management tools, businesses can change their QR code based message as often as they want without regenerating or redistributing the QR codes.

In addition to featues that support conventional marketing using QR codes, Codee also provides application features which let businesses use QR codes for customer service. These include configuring QR codes to dial the business when scanned, or QR codes that generate an SMS text to the business.

As regards the content management features, CTO John Motyl said "We designed the system so that a business can create a very nice looking mobile web page in a minimal amount of time. We have worked very hard on building out the geo-location and tracking components so that our customers can not only get their marketing message out but also find out when and where people are scanning the business's QR codes. We want to help the business understand how to effectively use marketing dollars by giving them the hard data on when and where their customers are viewing their marketing material."

One nice feature of the Codee system is the ability to configure a QR code as a 'quick dialer'. When configured this way a QR code when scanned, causes the consumers phone to call a number at the business. Using this feature, service and repair businesses can put a QR code on a sticker which they then attach to their work product so that when a customer wants to quickly contact service personnel they can scan the QR code which then causes the customers phone to dial the business directly. Businesses that sell consumables can also benefit by putting the QR codes on products that when scanned call the order desk.

VP of Marketing William Bossung said this about the Business Edition offering: "We are excited to announce Codee Business Edition as our first business offering. We see it as the first step on a longer road of bringing a high quality mobile marketing and service platform to businesses'. We have some very good add-ons in the works including campaign management, recruitment, and better analytics. Mobile consumers have changed the landscape for a lot of our business customers and we think that trend will continue. We want to help businesses adapt quickly to the changes.”

The product is available on the company's web site at http://www.codee.com and is priced at $35/mos.

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Michael Bedrick
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