The advent of social media and the web have forever changed the marketing landscape, giving rise to a new breed of customers that are empowered by digital channels to "vote in" their preferred brand experiences.
Redwood City, CA (PRWEB) December 02, 2011
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it is sponsoring a VIP Breakfast session at MediaPost's Email Insider Summit titled "Say Hello to the New Marketing Democracy." Taking place on Monday, December 5, this interactive session for digital marketers is being led by Christopher Marriott, a respected industry veteran and StrongMail vice president of Agency Services.
The advent of social media and the web have forever changed the marketing landscape, giving rise to a new breed of customers that are empowered by digital channels to "vote in" their preferred brand experiences. Instead of relying solely on traditional marketing messages disseminated by official sources, consumers are increasingly using online search and referrals from social networks to inform their opinions.
This VIP session will provide the integrated strategies and tactics that marketers can employ to make this new marketing democracy work to their favor. Plus, attendees will hear detailed case studies from leading brands that are building brand advocacy and generating referrals through highly integrated and informed campaigns.
MEDIAPOST EMAIL INSIDER SUMMIT – VIP BREAKFAST PRESENTATION
TITLE: "Say Hello to the New Marketing Democracy"
DATE: December 5
LOCATION: Park City, UT
Chris Marriott, vice president of agency services, StrongMail
For more information on upcoming industry events, visit StrongMail's online marketing events page.
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.