The conversion rate may be improved by implementing a number of changes to the site itself
(PRWEB UK) 23 December 2011
More and more businesses are tuning in to the opportunities of the web and investing in a brand new site. According to a recent survey carried out by Infogroup, 60% of businesses questioned considered their website to be a ‘somewhat important’ or ‘very important’ marketing tool for their company, and it’s clear that setting up shop on the internet is now taking more precedence over traditional off-line advertising methods.
However, many of these companies may find that their website doesn’t provide their business with the monetary boost it so desperately needs, and this is likely to be because they are experiencing low conversion rates. A ‘conversion’ could mean anything in the eyes of each individual company – many describe a conversion as a direct sale, whereas others would simply aim to increase the number of enquiries they are receiving. The aim of a website is to encourage consumers to get in touch, but if this doesn’t seem to be happening, the conversion rate may be improved by implementing a number of changes to the site itself.
SEO Positive, a digital marketing agency specialising in SEO and conversion rate optimisation (CRO), understands that sites can be experiencing very high abandonment rates for a number of reasons, and is now proud to offer a comprehensive CRO review and recommendation service that seeks to turn a low-performing websites into an invaluable source of revenue for their clients.
Dave Damhar, an account manager and site analyst at the company, has extensive experience within the CRO field and stresses the importance of seeking professional help to determine exactly why a website isn’t performing at its best.
“There are a number of things you may be able to address in-house, but you can’t approach your CRO with a trial-and-error attitude”, Dave explains. “Without a site review and a bespoke CRO strategy from the experts, your company could potentially be missing out on a world of opportunities, so there’s really no time to waste”.
Dave goes on to explain that it’s incredibly important for business owners to think in the shoes of their consumer and approach CRO with an outside perspective. “You’re likely to be so caught up in the day to day running of your business that you find it hard to think outside the box. Our job as a CRO agency is to present you with new ideas and opinions that are based on a broader view of your market sector”.
SEO Positive will be launching their conversion rate optimisation services in early 2012 and are now inviting all prospective clients to get in touch with their sales team for more information.