Google Releases Resources From This Year’s Engage Summit

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Slides, presentations and additional media generated from London’s Google Engage summit in November 2011 are now available on the web thanks to Google’s dedicated ‘Box of tricks’ portal.

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Those who missed the conference are now able to take a look at the key ideas presented by the company via Google’s ‘Box of tricks’ page

Last week, representatives at SEO Positive announced their attendance at one of the year’s most interesting paid search conferences, Google Engage. The summit, which was held in Shoreditch, London and attracted the attention of hundreds of search professionals from around the globe, proved to be a thought-provoking event that provided attendees with a valuable insight into Google’s products, services and predictions for the search industry in 2012 and beyond.

The conference took place at a crucial time for the PPC industry as a whole. The paid search platform is developing at a rapid rate as more and more businesses wake up to the potential of Pay Per Click marketing. Those who missed the conference are now able to take a look at the key ideas presented by the company via Google’s ‘Box of tricks’ page, which has made all presentations and slides available for download and is adding other types of media to the site on an on-going basis.

Topics covered by the hosts include Pay Per Click marketing and account performance, with in-depth presentations delivered on products such as Google Places, Adwords Express, Insights, Adwords, and, of course, the brand new Google+ platform. The presentations focussed on utilising such tools for the benefit of businesses and aimed to inspire PPC agencies to take advantage of the latest analytics technologies to improve the performance of their clients’ paid search accounts.

The resources available also offer tips and tricks for measuring the progression of a PPC model, with many documents outlining the best practices behind ad targeting and stressing the importance of establishing clear KPIs for a campaign.

Evaldas Balcius, one of the PPC managers who attended Google Engage on behalf of SEO Positive, is delighted with the company’s decision to publish such valuable resources for the masses.

“The documents that have been uploaded to the site will act as great sources of information for our company in the months to come”, Evaldas explains. “The presentations really inspired us to think more about a combined approach towards PPC management. We’re taking Google’s latest developments on board so that we can provide our clients with an even better service”.

Industry professionals looking for a brief overview of the event are encouraged to head over to
Google’s YouTube channel, GoogleChannelUK. The organisers have also released a short video covering the highlights from Google Engage 2011.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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