Alongside the video, Google has released a concise timeline that highlights the main points raised in the production.
(PRWEB UK) 9 December 2011
Those involved in any sector of the web market will understand the importance of progression and forward-thinking. SEO agencies, web design firms and all online marketing professionals are constantly looking for ways to improve their services by utilising the latest cutting-edge technologies. However, it can occasionally be beneficial to take a look back at previous achievements in order to predict future trends.
In keeping with this philosophy, Google has released a six-minute video via their official blog that takes a brief look at the major developments within the search industry in the last 15 years, most of which, it seems, were developed by the company’s think-tank.
Hosted by Google Fellow Ben Gomes, the video provides viewers with thoughts from some of the company’s leading figureheads, including highlights from an interview with Google’s Vice President of Location and Local Services, Marissa Mayer. The team initially discusses the introduction of the business advertising model Adwords in 2000 and stresses the importance of separating marketing ads from data to offer users the best experience possible. The Google personnel then go on to talk about the integration of other much-loved services such as News and, most recently, Google Instant.
Alongside the video, Google has released a concise timeline that highlights the main points raised in the production, which the search team at SEO Positive believes makes for interesting reading.
“Sometimes we forget that the search industry has evolved incredibly quickly in just a few years”, says Matt Wood, Head of Search at the SEO agency. “We’re so used to looking forwards that we often forget to take a look at everything that Google has achieved. All of the milestones indicated in the timeline and video fit together to make up the sophisticated search engine of today. We think it’s important to broaden our understanding of how each product integrates with its predecessors to gain a more accurate insight into the future of search”.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.