Working at Dandy’s is like being part of a huge family and it’s great to think that we’ll now be able to portray this to our customers as well as giving them great visual aids to improve their online shopping experience
(PRWEB UK) 5 December 2011
The Dandy’s YouTube channels went officially live on 1st December with a corporate style ‘About Us’ video instructional videos showing shoppers how to buy online and how their goods will be delivered. As the UKs first topsoil and rock salt supplier to go e-commerce, Dandy’s have remained a market leading business within their sector and are continually the first in their industry to release new products, services and features.
The company has received awards for their websites and they make it a priority to continually update and improve their online shopping setup. The most recent change was the decision to swap to a ‘one price delivered anywhere’ selling format for their websites DandysTopsoil .co.uk, DandysGardenCentre .co.uk and DandysRockSalt .co.uk; all of which have been hailed as easy to use and quick to buy from by online shoppers.
All three sites are front runners on search engine Google for key search terms despite being less than six months old, something which is no mean feat given the competitiveness of search terms ‘topsoil’, ‘rock salt’ and ‘gravel’.
Dandy’s have the only website in the industry that offers over one hundred different gardening, landscaping and rock salt supplies for fast, free delivery to ninety percent of the UK.
With competitors still forcing potential shoppers to reveal their location before an allegedly ‘free’ delivery price can be quoted, Dandy’s have adopted a much more transparent quoting system that shows one price inclusive of VAT and delivery, to anywhere in England or Wales.
The business already actively participates in social networking via the means of Twitter and Facebook. To ensure that Dandy's remained ahead of the game and to guarantee the business was using all means of web interaction available to reach as many potential customers as possible, the business launched its YouTube channels: 'Dandy's Garden Centre TV' and Dandy's Rock Salt TV', on 1st December 2011.
Not only will the channel include instructional and helpful ‘how to’ style videos from ‘how to lay a new lawn’ to ‘how much rock salt do I need?’ as well as promo movies for the business as a whole, it will also feature a more light-hearted series of films showing the day to day goings on and in-house activities of the business and the entire Dandy’s team.
The Dandy’s first delivery video was created in partnership with Farralls Transport of Chester and their Sales Manager Paul Mather who featured on the video.
Sales and Marketing Assistant for Dandy’s, Amanda Arnold, who also starred in the video commented; “Working at Dandy’s is like being part of a huge family and it’s great to think that we’ll now be able to portray this to our customers as well as giving them great visual aids to improve their online shopping experience; from initial purchase right through to delivery and finally the end use of our products.”
The Dandy’s YouTube videos can be viewed via their channels; ‘Dandys Garden Centre TV’ and ‘Dandy’s Rock Salt TV’.
Dandy’s began trading online in 2004 via their website http://www.dandys.org and were the first business in their market to have an e-commerce website. Since then the business has gone from strength to strength growing from a small company of just five employees to a medium sized business employing up to forty people. Dandy’s have their own in-house web design and build team who operate from their main premises on Deeside Industrial Park, Flintshire alongside the sales and production teams.