OneCommand Adopts Local Families for the Eighth Consecutive Holiday Season

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Enlists the Help of Its Employees to Contribute Donations and Make Holiday Wishes Come True for Less Fortunate Families and Senior Citizens

This program is one that reminds us all about the true meaning of the holidays and knowing we are helping to make the season bright for families and seniors right here in our community is truly rewarding.

OneCommand, a leader in multi-channel marketing solutions for the automotive industry, today announced that it is once again participating in the Salvation Army’s Adopt-a-Family program. A proud sponsor of this program for the eighth year in a row, the company is hoping to not only meet, but to exceed the requests made by their designated families in need.

Each year, hundreds of families and seniors are referred to The Salvation Army for the Adopt-a-Family program. This key program is supported each holiday season to help those who may not otherwise receive any gifts. Through the program, sponsors are paired with families or senior citizens in need and are given a small wish list for each of the members assigned. The sponsor, who can be an individual or a group, then purchases and wraps the presents and delivers them to the Salvation Army’s Christmas distribution center.

OneCommand began supporting this inspiring community program in 2004. In the past eight years, despite the significant economic challenges facing even its own employees, the company has always had overwhelming participation and is proud to have been able to fulfill all the desires, and then some, of its adopted families.

“We are incredibly proud of the support we continue to receive from our employees year after year. This program is one that reminds us all about the true meaning of the holidays and knowing we are helping to make the season bright for families and seniors right here in our community is truly rewarding,” commented Lana Fender, Senior Executive Assistant & Program Coordinator at OneCommand.

Over the course of its long-time sponsorship, OneCommand and its employee donations have helped local families to receive gifts from televisions to furniture to toys to electronics – and everything in between. Since 2004, 26 families and 16 senior citizens have enjoyed a little brighter holiday, thanks to the efforts of OneCommand and its generous staff. This year included, more than $40,000 has been contributed in monetary and bought donations from the OneCommand team – illustrating there’s no amount too great to give back to those that need it.

“Every year I worry that the number of families or the requests we receive from them may be too great for our employees, but every year, I continue to be overwhelmed by the outpouring of compassion and care demonstrated by their response. When the thank you notes pour in during the first few weeks of the New Year, we are all reminded how worthwhile the effort and the expense really is,” reflected Fender on the company’s sponsorship and what it means to be able to help those less fortunate, year after year.

To hear more from Lana about the program and OneCommand's involvement, click here.

About OneCommand

OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand helps its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.

Each day the Company delivers millions of personalized communications on behalf of its clients — helping to expand its understanding of consumer behavior and response and extending that knowledge and expertise to make the communications of its clients even more powerful.

OneCommand’s proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, text and mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other streams promoting customer engagement.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers(at)onecommand(dot)com or visit


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Lindsay Leugers
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