WAU Mobile Chooses iLoop Mobile as Mobile Marketing Platform Provider

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Latin America’s Largest Mobile Messaging Network WAU Mobile Expands Its Offering Using the iLoop Mobile Marketing Platform

iLoop Mobile, the leading provider of mobile marketing solutions and services, and WAU Movil (pronounced “Wow!”), Latin America’s largest mobile messaging network, today announced a strategic partnership to now offer the broadest and most advanced suite of mobile marketing solutions and services available to the Latin American market, with capabilities to reach half a billion mobile enabled consumers on a personalized, targeted basis.

WAU Movil is Latin America’s largest mobile messaging network, providing a single point of contact for mobile messaging connectivity and billing services to global companies looking to expand their reach to Latin America.

“Partnering with WAU fulfills one of iLoop Mobile’s 2011 corporate initiatives by allowing us entry into LATAM with one of the most important mobile companies in the region,” describes Steven Gray, chief operating officer at iLoop Mobile. “Together, iLoop Mobile will be able to take advantage of WAU’s connectivity in the region, and WAU be able to leverage iLoop Mobile’s world class mobile platform and customer engagement solutions.”

Under the terms of the agreement, iLoop Mobile will manage all message traffic for WAU over 18 countries and 53+ carrier partners representing over 300 million messages sent per month and growing. WAU has also licensed the iLoop Mobile Platform to offer WAU’s clients the ability to grow their businesses with a suite of “best of breed” mobile marketing solutions and services that include SMS/MMS marketing, location aware (LBS) and CRM-based messaging/services, Microsoft Tag/QR barcode marketing, mobile Internet sites including HTML5, mobile apps, mobile coupons and promotions with integrated POS redemption and tracking, and other mobile initiatives. The iLoop Mobile Platform also offers flexible integration with outside applications, databases and Web services via APIs that bring together a customer’s existing business technologies with iLoop Mobile’s mobile marketing solutions.

“The future of mobile marketing is now and we want to make sure we can offer these capabilities to our clients. The tools provided by iLoop Mobile will allow mobile users in Latin America to engage and respond anywhere, which gives media companies, brands, and marketing agencies a shortcut into this now mission critical marketing channel,” says Reinaldo Acosta, VP marketing & product development, WAU Movil.

With a customer list that includes globally recognized brands like Microsoft, Yahoo!, Twitter and many others, WAU processes billions of messages every year throughout more than 15 countries in Latin America. WAU Movil has direct connection to the three major mobile carriers—América Móvil, Telefónica, and Millicom— throughout the Latin American region. WAU also offers a versatile billing platform that is easy to integrate with almost any type of subscriber billing plan (prepaid or postpaid) offered by mobile carriers.

About iLoop Mobile

Announced on 11/07/2011, Lenco Mobile and iLoop Mobile entered a merger agreement creating one of the leading providers in the mobile marketing industry, offering brands, agencies and media companies access to the world’s best mobile platform and the industry expertise to go with it. iLoop Mobile’s core values are an unwavering commitment to its customers, an unshakeable commitment to innovation and an on-going commitment to educating the mobile marketplace. iLoop Mobile’s solutions include SMS/MMS marketing and messaging, mobile coupons with point of sale integration, CRM based messaging, location-based services and targeting, mobile sites, HTML5 and apps, mobile content delivery, and APIs that permit a wide range of other mobile services. iLoop Mobile offers its solutions platform as a self-service SaaS (software as a service) license with strategic and professional services when needed.

CONTACT: Virginie Glaenzer | virginie dot glaenzer(at)iloopmobile(dot)com - Cell: + 1 408-799.8194. Social Channels: Twitter: @iloopmobile, Slideshare

About WAU Movil

WAU is Latin America’s largest mobile transaction network, providing a single point of contact for mobile messaging connectivity and billing services to global companies looking to expand their services to Latin America. With a customer list that includes globally recognized brands like Microsoft, Yahoo!, Samsung, Sony Ericsson and many others, WAU processes billions of transactions every year. Headquartered in Miami, FL with offices in 15 countries and direct connectivity with over 45 wireless operators in Latin America, WAU is the single point of contact for companies looking to quickly reach and monetize over half a billion mobile subscribers throughout Latin America. For more information, please see http://www.waumovil.com

CONTACT: Reinaldo Acosta, VP Marketing & Product Development, racosta(at)waumovil(dot)com. http://www.wau.com

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Virginie Glaenzer, Director of Marketing
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