The Louisville CVB and Seattle's CVB Select Cendyn's eProposal™ for Online Meeting Planner Bid Books, Powered by Destination 3000™

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Two Destination Marketing Organizations Increase Sales With an Electronic Proposal Tool Powered by Cendyn and Software Management Inc.

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Our eProposal tool has been tailored to allow the DMO to really differentiate their venues and destination with rich media presentations

Software Management, Inc. (SMI), a provider of customer-relationship management (CRM) services to the destination marketing industry, and Cendyn, a full service sales and marketing agency to the hospitality and tourism industries, announced today that both the Louisville CVB and Seattle's CVB have selected Cendyn's eProposal solution to provide their meeting planner clients and prospects with online bid books powered by SMI's industry-leading Destination 3000™ CRM.

SMI and Cendyn announced earlier this year that they had joined forces to provide powerful electronic proposal tools to the destination marketing industry by integrating SMI's Destination 3000 application with Cendyn's eProposal solution.

By using the two systems together, the Louisville CVB and Seattle's CVB will now be able to create and send personalized electronic proposals to meeting planners from a convention sales booking lead record in D3000. Electronic proposals can be easily personalized for an individual meeting planner with content, custom messages and even video to showcase a destination’s offerings that would specifically appeal to that prospective customer.

“The writing is on the wall for the traditional physical bid book,” said Jennifer Reichenbach, President of SMI. “eProposal offers countless benefits over the old physical bid book; for one, they are by definition environmentally friendly, they require no printing or shipping costs, and they are much faster to prepare and deliver to a meeting planner."

“Meeting planners are not only impressed by the increased response time of the DMO, but also how the eProposal showcases the destination," Reichenbach continued, "You just can't get that wow-factor anymore with a print bid book."

"Our eProposal tool has been tailored to allow the DMO to really differentiate their venues and destination with rich media presentations," said Robin Deyo, Founder and Executive Vice President for Cendyn. "In this competitive environment, speed to market is a necessity, and eProposal provides both ease of use and creative proposals that drive sales."

Plan to meet with both organizations at SMI's Annual Destination 3000 Conference in Louisville, KY; April 18-20, 2012.

About Software Management, Inc.
Software Management, Inc. (SMI) is an established Pittsburgh-based company that provides CRM systems plus custom web/database solutions to the travel, tourism and meetings & conventions industry, with a further practice focus on Destination Marketing Organizations (DMOs). With over 100 DMO clients, SMI enjoys a unique leadership position as a key technology provider to the DMO vertical market. SMI’s customers include destinations like Miami, New Orleans, Washington DC, Phoenix, Seattle and Orlando. For more information, visit

About Cendyn
Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, while driving direct internet revenue and ROI for more than 12,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor, Denihan Hospitality, Stepstone Hospitality and Crescent Hotels & Resorts. Cendyn is a privately held company headquartered in Boca Raton, FL. For more information, please call             866-625-4518     or visit


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