Franco Arda, CEO Of SmarterComics And Author Of Fortune Favors The Bold, Releases Title For iPad

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SmarterComics began as an idea to make best selling business books more graphically appealing to today's reader. Franco Arda wrote Fortune Favors The Bold, founding the company, and is now launching the title on the iPad.

Fortune Favors The Bold

This is how we read books these days, and the popularity of the iPad means that best selling business books need to be available in that format.

Reading books on handheld devices is becoming the norm in today's society, as is getting information in snippets, as on Twitter or other social media networks. Seeing this trend, and wanting to write something that would help his daughter find the road to success, Franco Arda teamed up with illustrator Anjin Anhut to create Fortune Favors The Bold. The title was the debut title for SmarterComics, and is now being released on the iPad for the general public.

Only the first of 14 available adaptations of best selling business books by SmarterComics, Fortune Favors The Bold describes through both text and stunning visual graphics how to use boldness and confidence to achieve goals and overcome obstacles. Peppered with inspirational quotes by successful business men and women, the 70-page title can be read in under an hour, or perused more slowly to take in the nuances of the graphics.

"This is how we read books these days, and the popularity of the iPad means that best selling business books need to be available in that format. The graphics translate so well on the iPad screen, and allow the reader to flip through over and over again without damaging the paper copy," said Franco Arda, CEO of SmarterComics (

Fortune Favors The Bold is available for the iPad at $6.99, and will prove to be quick reference when trying to make life-changing decisions. SmarterComics is also offering a free bonus download of another classic business book, The Art of War by Sun Tzu, which is illustrated by Shane Clester.

"We've gotten such amazing feedback on this format of business book, and we're sure that once readers experience this type of comic, they won't want to go back to the traditional text-only type of book. It really changes how you process the information," concluded Arda.

About SmarterComics:
SmarterComics is a technology driven publishing company based in the Silicon Valley that turns bestselling books into comic books - comics that make you smarter! The company's award winning illustrators bring talent from prestigious comic companies including Marvel and DC Comics, lending a rich graphical style to the SmarterComics library. Many of their scriptwriters and editors have won awards that are equivalent to the Oscars in the comic genre: the Eisenhower and the Harvey Awards.


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Franco Arda, CEO
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