Staging Optics Explores What's Next in the Staging Industry

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Staging Optics Forecasts Upcoming Advances in Staging Industry

Technology continues to influence the meetings industry, from message delivery systems to trends in creative staging. The traditional approach of hammer-and-nail sets is fading from popularity as the focus shifts to more innovative, high-tech solutions. Staging Optics, a recognized leader in the stage design industry, offers insight into what to expect in the industry in the new year.

One hot trend is the next generation digital learning environment. This environment leans heavily on the psychologies of color, shape, size and safe special effects to maximize audience participation and message retention.

A great example of a next generation digital learning environment is a content delivery system where presenter, the content and the message form part of a cohesive presentation that is enhanced by features such as 3D Icons, animations, static backgrounds and digital motion environments.

With this technology, an IMAX type feel can be evoked that will literally envelop the audience, bringing the presentation beyond the traditional limitations of a rectangular screen. The system is also presenter friendly, allowing for ease of alteration and the inclusion of important last minute updates.

One strategy that has proven highly successful in increasing message retention is implementing “moments of impact”. Moments of impact increase message retention and solidify the learning process by turning the message into a lasting memory. These moments are defined as those memorable parts of the program that really evoke emotion and interest — the things that people are talking about around the water cooler the next day.

The effect of these moments of impact can be tremendous. In one case study, 52 moments of impact in a ninety minute program resulted in 155 percent Return on Investment, 200 stories printed and 16 million positive media impressions. It’s amazing to watch the audience become completely engaged in your message with the help of a strategically positioned moment of impact. Possible vehicles for these moments could be motion video, traveling surfaces, a physical reveal or an atmospheric effect.

Meeting planners who want to have the most effective presentations would be well-advised to stay abreast of the latest innovations in staging design and overall meeting design in order to ensure a successful meeting that sends the desired message clearly and memorably.

About Staging Optics: Staging Optics is a respected innovator in the staging industry, recognized for its contribution to many large scale productions, including the opening ceremony for Superbowl XL, the 2010 NCAA Final Four broadcast, and other high profile events.

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Steven P. Simmons
Staging Optics
248.841.4700 101 or 103
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