Evanston, IL (PRWEB) December 05, 2011
MarketingPilot, the leading mid-market provider of integrated marketing management software for corporations and advertising agencies, today announced it has been positioned by Gartner, Inc. in the Niche Players quadrant of the “Magic Quadrant for Integrated Marketing Management (IMM).” MarketingPilot provides a strong set of IMM capabilities for marketers in campaign automation, marketing planning, digital asset management, budgeting and marketing project management. Find out more at http://marketingpilot.com/mrm/marketing_software_intro.shtml
IMM represents the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. IMM supports closed-loop marketing by integrating operational, executional and analytical marketing processes from concept/idea to planning to resource allocation to creation/project management to piloting to full-scale execution through to evaluation and analysis. Areas of marketing integration are planning, financial management, performance management, people, online/offline channels, processes, content, data/analytics and procurement. IMM emphasizes architectures and platforms for the role-based distribution of information, content and functionality.
MarketingPilot provides leading-edge integrated marketing management software for marketers and advertising agencies that saves time, reduces costs and improves performance. MarketingPilot software is built on a Unified Marketing Platform™ which integrates functions into a seamless, easy to use system. To learn more about MarketingPilot, visit http://www.MarketingPilot.com.
About the Magic Quadrant
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