The PR People Awards Luncheon featured a keynote by personal branding pioneer Samantha Ettus, author of the Personahood blog for Forbes.com.
Washington, D.C. (PRWEB) December 05, 2011
More than 200 elite PR professionals packed a ballroom on Wednesday, November 30 at the venerable National Press Club in Washington, D.C., for the annual PR News PR People Awards luncheon, which also featured the induction of six PR Hall of Famers, the Top Places to Work in PR and the 15-to-Watch honorees—an already accomplished group of PR up-and-comers.
To view the complete list of honorees, visit http://bit.ly/seeE2q.
Kicking off the day were the PR People Award announcements, with Julie Harkavy Fisher, executive VP at Weber Shandwick, taking home the award for Account Director/Supervisor of the Year, notably for her work with client Electrolux.
Photos from the PR People Awards Luncheon: http://on.fb.me/vX64t3.
Dallas Lawrence, chief global strategist at Burson-Marsteller, and Cindy Sanders, regional director of public relations at Wellpoint, were co-winners in the Crisis Manager of the Year category—Lawrence for his work with the Nuclear Energy Institute after the earthquake/tsunami in Japan, Sanders for her keen strategy following a security breach at Wellpoint.
The PR People Awards Luncheon featured a keynote by personal branding pioneer Samantha Ettus, author of the Personahood blog for Forbes.com. Ettus discussed how social media and personal branding are putting individual leaders in the spotlight in completely new ways. In shaping a CEO's story, she suggests that PR practitioners should not concentrate on numbers and accomplishments. People want to hear unique stories, she says. “My CEO was the first on his block to have a lemonade stand,” says Ettus, as an example. “You must put gems within your client or leader’s stories.”
PR News congratulates all of the winners and honorable mentions who represent the elite professionals and organizations in public relations.
The awards program is presented by the leading industry publication PR News. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement and the upcoming Crisis Management and Media Training Guidebooks and PR News Webinars. For more information, go to http://www.prnewsonline.com.