Fat Brain Toy Co.'s "Tobbles" Receives Toy of the Year Nomination

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Recognition proves that toys succeed when there is both style and substance

tobbles toy

Tobbles Stacking Toy by Fat Brain Toy Co.

Tobbles brings together good design and experimental delight

Toppling onto an amazing design, Fat Brain Toy Co. knew their new creation "Tobbles" wouldn't make a quiet appearance - or a sudden disappearance. Tobbles was announced recently as a nominee for the 2012 Toy of the Year (TOTY) Awards in the Specialty Toy category by the Toy Industry Association.

Tobbles, a simple design based upon nested spheres, impressed the nomination committee of academics, journalists, toy trend experts, play therapists, toy inventors, designers, and toy retailers. It was one of just 67 finalists selected from nearly 600 nominees.

Tobbles is an intuitive toy that draws on classic play, but with a sharp, modern design. Without brand association or licensing, Tobbles stands apart by its distinctive appearance and engaging appeal. Strikingly unique, Tobbles' vibrant, weighted, stacking spheres reach imaginations on their own merit.

A relative new-comer to the field of toy manufacturing, Fat Brain Toy Co. got its start in 2006 when it's founder, Mark Carson, invented Dado Cubes. Since that time, more than 40 specialty toys and games have been introduced by the company, winning a number of industry awards along the way. The Toy Industry Association's Toy of the Year Nomination is especially exciting for the company.

"We knew Tobbles was a special design even in prototype form," explained Mark Carson, founder of Fat Brain Toy Co. "Tobbles brings together good design and experimental delight, and in Fat Brain Toy Co's philosophy - THAT is what makes an authentic toy."

The Toy of the Year nomination is but one of several distinctions bestowed upon Tobbles in advance of the holiday shopping season. Tobbles and another Fat Brain Toy Co. product, entitled "Palette", were chosen as the "Top Toys of 2011" by Parents Magazine.

TOTY winners will be selected with the input of consumers, retailers (mass and specialty), media and members of the toy industry. Winners will be announced during the an awards ceremony on Saturday, February 11, 2012, as the kick-off to the 109th American International Toy Fair. To cast your vote for Tobbles, please visit:

About Fat Brain Toy Co.
Fat Brain Toy Co. designs, develops, and distributes specialty toys, games, and gifts throughout the world. Identifying a need for the development of more design-centered educational toys, the company introduced its first original creation, Dado Cubes(TM) in 2006. Since then, Fat Brain Toy Co. has created over 40 innovative and award-winning specialty toys for the toy and gift market.

About the Toy Industry Association
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing more than 535 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe play.


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