Maximize Gift Cards With Newest Shopping Holiday - Gift Card Weekend

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January 6-8, 2012 period allows shoppers to receive even more from Gift Card Weekend national partners.

“We created Gift Card Weekend so the purchaser and the recipient of gift cards can get more for their dollar." said Brett Glass, CEO, Gift Card Impressions.

Consumers not only get to choose the gift they want by redeeming their holiday gift cards on January 6-8, 2012, they can also make that gift even more valuable by participating in the newest shopping event of the holiday season, Gift Card Weekend (GCW).

During GCW, gift card recipients can redeem their gift cards from participating retail partners to receive extra value through special deals posted on the GCW website that will be offered for that weekend only. Gift Card Weekend is presented by Gift Card Impressions of Kansas City, Mo., the Retail Gift Card Association and Ceridian Stored Value Solutions.

“We know that consumers are always looking to maximize the value of both the gifts they give and receive,” said Brett Glass, CEO, Gift Card Impressions. “We created Gift Card Weekend so the purchaser and the recipient of gift cards can get more for their dollar. Since the average person receives more than six gift cards each year, we feel this can be a meaningful event for everybody. Who doesn’t want to save money?”

“Gift Card Weekend offers a wonderful opportunity for the participating brands,” said Rebekka Rea, executive director of the Retail Gift Card Association. “It gives them a chance to offer consumers who already have gift cards for their place of business the opportunity to enhance their experience, building a relationship that will entice the consumer to continue to shop with them.”

The U.S. gift card market represents nearly $100 billion in annual sales, with about half of that occurring during the holiday shopping season.

GCW partners include national brands such as Sephora, Bass Pro Shops, Applebee’s, J.C. Penney Company, Inc., SpaFinder, Adidas and many more. Consumers around the country will be able to maximize their buying power both in person and online. More partner signings will be announced very soon and the deals each retailer will offer during GCW will be unveiled between now and January 6, the first day of GCW.

For more information and updates on retail partners, consumers should go to or "like" the Gift Card Weekend Facebook page ( or follow Gift Card Weekend on Twitter (

About Gift Card Impressions
Gift Card Impressions is the leading Gift Card packaging and merchandising solutions provider.
Gift Card Impressions, based in Kansas City, Mo., builds customized solutions to deliver strategically focused; brand-differentiating concepts that drive incremental gift card sales by making products stand out at third-party point-of-purchase, in stores and online. Its solutions make the gift-giving occasion more memorable and personalized using the latest technologies to appeal to all five senses. Gift Card Impressions…where innovation meets gifting.

About Retail Gift Card Association
The Retail Gift Card Association (RGCA) is a non-profit association with a mission to create consumer centered gift card policies and procedures. RGCA membership is open to retailers, restaurants, and travel-and-entertainment merchants whose core part of their business is to sell products or experiences but who also issue and offer closed loop gift cards. The RGCA is focusing its resources on building positive perceptions on gift card usage, developing a benchmarking program for gift card sales and identifying legislative initiatives. There is useful information on gift card trends, innovations, and issues that are associated with gift cards on the website at

About Ceridian Stored Value Solutions
With nearly twenty years of experience, SVS is a pioneer and premier one-stop prepaid and stored value provider serving top brands around the world. Our full product suite includes retail gift cards, branded prepaid and promotional cards, plus a robust loyalty platform. As a leading provider SVS manages more than five hundred million card products and processes over one billion transactions in 45 countries and 26 currencies worldwide every year. To learn more about increasing sales and simplifying program management, visit us at:


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Sarah Davis
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