“We’re excited to bring our positive message of tolerance and justice toward all children to even grander stages." - Rebecca Nachlas, GlobWorld Founder
(PRWEB) December 05, 2011
GlobWorld.com -- an edutainment-driven web community for kids -- continues its work in the anti-bullying space by enlisting the help of longtime anti-bullying advocate and rising British songstress Lauren Irwin. A new music video for Miss Irwin’s self-penned, anti-bullying song “Stand Tall” is now available at GlobWorld.com.
This is just the latest step in GlobWorld’s ongoing crusade against bullying, which comes on the heels of the website’s widely circulated, animated public service video and “Free to be!” anti-bullying trading card program available at no cost to schools throughout the country.
“So many anti-bullying initiatives out there are of course well intentioned, but unfortunately they fail to really connect with kids and make an impact,” says GlobWorld’s Founder, Rebecca Nachlas. “What we’ve discovered is that through our kid-friendly glob characters, we’re able to more effectively engage children with this critical message.” Please visit GlobWorld’s “Free to be!" page for more info on these inspired anti-bullying resources, and how GlobWorld focuses their efforts on the 12-under set -- an oft overlooked age group amongst typical anti-bullying outreach campaigns.
"I am excited to work with GlobWorld as it is aimed at young children under the age of 12,” says Miss Irwin. “I was bullied in primary school from the age of 7, so I know how important it is for children to have a safe place to interact."
The release of Lauren's anti-bullying song is just the beginning of a collaboration between the young artist and GlobWorld. Future joint efforts targeted to kids 12-under are already in the works.
“Stand Tall” and Lauren’s work touring schools internationally to promote bullying awareness has earned her numerous accolades, including the Liverpool Echo newspaper’s ‘Young Citizen of the Year’ Award, the ‘Anthony Walker Young Citizen of the Year’ title, and an invitation to become a United Nations Youth Ambassador. Perhaps most impressive of all is that “Stand Tall” caught the attention of the Chinese government ahead of the 2008 Beijing Olympic Games, and they requested its use as one of the official songs of the ‘08 Games.
However, just ahead of the Olympics, a massive earthquake struck Sichuan, China, leaving tens of thousands dead. Chinese officials asked Lauren to re-work and record her “Stand Tall” lyrics in Mandarin so that the track may be used to lift spirits in the wake of such massive destruction. Lauren was also invited to perform “Stand Tall” live at a Chinese relief aid concert. She was the only Western artist to perform at the concert that was televised to 800 million people.
“Lauren’s passion for helping children through her art made her a perfect celebrity partner for us,” explains GlobWorld’s Ms. Nachlas. “We’re excited to bring our positive message of tolerance and justice toward all children to even grander stages.”