Brooklyn, NY (PRWEB) December 05, 2011
Tough Mudder and Under Armour today announced a multi-year partnership that will start in January 2012. The global partnership designates Under Armour as the “Official Outfitter” the 35-event worldwide Tough Mudder series and title sponsor of events in London and Maryland. The Tough Mudder powered by Under Armour events will take place in London, May 12-13, and in Fall 2012 in Maryland.
As part of the partnership, Under Armour and Tough Mudder will design a new obstacle that will be incorporated into all the 2012 events. In addition, with the help of Under Armour’s training specialists, Tough Mudder will develop a custom training program to prepare future participants for the unique rigors of the event. The program will be available through the Web sites and Facebook pages of each brand.
“Tough Mudder is excited to partner with Under Armour, a brand that is the epitome of ‘tough,’” said Will Dean, CEO and Co-Founder of Tough Mudder LLC. “We believe this is a perfect partnership between the two brands, aligning the ultimate performance apparel with one of the most recognized, award-winning endurance series in the world.”
Co-branded Under Armour-developed products will be available beginning next month. The products will be geared to perform through the elements and physical challenges that Tough Mudder participants face. The co-branded apparel and in-line footwear, apparel and accessories will be available on ua.com/toughmudder, toughmudder.com and onsite at events. All participants will receive a co-branded T-shirt, and finishers will be awarded a new headband with Under Armour and Tough Mudder logos.
“It is Under Armour’s mission to make all athletes better, and Tough Mudder attracts tough athletes from all walks of life,” said Matt Mirchin, Senior Vice President, Global Sports Marketing, Under Armour. “As training and performance leaders, we look forward to helping participants maximize their results through our innovative apparel, footwear and training programs.”
Founded in 2010, Tough Mudder is the nation’s fastest-growing and most-recognized endurance series. In 2011, Tough Mudder hosted 14 events, and this will expand to 35 in 2012 in the U.S., U.K., Canada and Australia. Unlike other traditional endurance events or mud runs, Tough Mudder events are constructed by British Special Forces to offer a 10-12-mile trail-running experience like no other. Located outside major metropolitan cities, courses are based on rugged terrain, featuring steep inclines and water hazards, highlighted by 18-25 military-style obstacles testing one’s fitness, strength, stamina, mental grit, teamwork and toughness.
With a unique crossover appeal for high-performing endurance athletes, fitness enthusiasts, risk-taking adrenaline junkies and conservative commoners alike, Tough Mudder events were created to test individual limits in a one-day challenge that showcases the core characteristics of will, intensity, camaraderie and teamwork. Tough Mudder events are not timed and are won by all those capable of completing the course.
Tough Mudder participants have raised more than $2 million in support of its official charity partner, the Wounded Warrior Project, a non-profit organization aimed at helping American servicemen and
servicewomen who have been severely injured in combat. With the announced Under Armour partnership, both companies will now be working in tandem to promote and support Wounded Warrior Project.
About Tough Mudder
Tough Mudder Events, LLC was founded in 2010 by Will Dean and Guy Livingstone. Considered as “Probably the Toughest Event on the Planet,” each Tough Mudder endurance challenge is designed by British Special Forces and consists of a unique 10-12 mile trail run over rugged terrain, featuring steep inclines, water hazards and 18-25 military-style obstacles testing one’s toughness, fitness, strength, stamina, mental grit and teamwork. The 2011 Tough Mudder series included 14 events taking place across various cities in the U.S., and the 2012 series includes 35 events in the U.S., U.K., Australia and Canada. For the schedule of event dates and locations, visit http://www.ToughMudder.com.
About Under Armour
Under Armour;® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at http://www.ua.com.
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