StrikeIron Releases New Mobile Marketing Whitepaper

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Cloud Leader Announces Whitepaper on SMS Campaigns

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Bulk SMS text messaging can drive revenue growth and brand engagement, according to new white paper from StrikeIron. Mobile marketing has revolutionized marketing due to its ability to be immediate, relevant and interactive. It has emerged as a valuable channel to improve brand awareness and enhance relationships with both new and existing customers.

Currently, there are 5.3 billion mobile subscribers, which is 78% of the world population. In the US alone, during the first half of 2011, the number of mobile devices in the U.S. rose 9%, causing wireless penetration to reach 104%. There are now more wireless devices being used in the U.S. than there are people.

SMS text messaging is the most widely used data application on the planet. The future of mobile will continue to be very bright. By 2012, an estimated 10 trillion text messages will be sent and delivered globally.

StrikeIron’s whitepaper “SMS: The King of Mobile Messaging” explains why retailers and other brands should consider mobile as a medium in their marketing mix. It discusses how SMS campaigns are effective in driving revenue and real results, as well as why now is the time to leverage SMS marketing.

For a copy of the report, go to

About StrikeIron:
StrikeIron is the leader in Data-as-a-Service (DaaS), delivering data quality and communications solutions via our cloud platform IronCloud. We provide address verification, email verification, phone validation, phone append, SMS text messaging, and sales tax solutions to customers in a variety of markets. Our solutions are delivered as Web services that can be easily integrated into any application or system. Additionally, our solutions are pre-integrated into leading platforms like: Magento, Eloqua,, Informatica, Oracle CRM On-Demand and more. Visit us on the web at


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Kathy Jameson

Justin Helmig
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