Brooks Running Uses Votigo Platform To Power Facebook Contests

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Popular consumer brands like Brooks Running and Hanes join agencies, start-ups, SMBs and enterprise marketers in using Votigo’s new web-based social media marketing platform to create Facebook contests, sweepstakes and branded promotions

social media promotions, facebook contests, Brooks Running

Brooks Running's Light Up the Night Photo Contest on Facebook

“Brooks looked at a lot of photo applications and ultimately picked Votigo because they made it easy to launch a Facebook photo promotion,” said Joel Balleza, Social Media Manager at Brooks Running.

Votigo, the leading provider of social promotions for Facebook, mobile and social platforms across the web, announced today that Brooks Running and Hanes are among the brands that have run Facebook promotions using the new Votigo Platform. Hundreds of small and mid-sized businesses, consumer brands and their agencies, and marketing service providers have used the Votigo Platform to create contests and sweepstakes for Facebook since the platform’s official launch in late October.

“Brooks looked at a lot of photo applications and ultimately picked Votigo because they made it easy to launch a Facebook photo promotion,” said Joel Balleza, Social Media Manager at Brooks Running, who created the “Light Up the Night: Be Seen and Run Happy” photo contest and published it to the brand’s Facebook page in October. The contest asked runners to upload photos of their brightest outfits, awarding the top three entries a new Brooks Nightlife outfit. Said Ballezza, “Our fans loved the contest and we had a simple interface for moderating submissions.”

Brooks has already launched a second promotion, the holiday-themed Dig Up Your Old Family Photos photo contest, which has inspired submissions of awkward family photos since Black Friday.

The platform is Votigo’s first software-as-a-service product designed to help brand marketers of all sizes and budgets create their own audience-engaging promotions for Facebook and other social platforms across the web and mobile. Since its founding in 2006, Votigo has been known primarily as a leading provider of social media promotions technology with a flexible, full-service and cross-platform approach.

While the Votigo Platform takes queues on features and functionality from the premium technology Votigo licenses to Fortune 500 clients and other major brands, it was built to offer the essentials of the company’s Facebook apps and cross-platform tools in a simple user experience that enables users to launch campaigns in minutes.

The Platform’s cost-effective pricing (apps start at $60) lends itself to a market of small- and mid-sized businesses, yet brands, agencies and enterprise customers of all sizes are already using the tool.

Montreal-based agency Galliard was one such agency looking for a solution to capitalize on seasonal buzz by launching a costume photo contest for its client, Hanes Canada. "Having run numerous contests for household names, Galliard is familiar with the top contest apps out there,” said Lisa Macdonald, Creative Director at Galliard. “We tried Votigo's self-serve platform for a Halloween Photo contest and were very impressed... (the platform) is very user friendly, the photo upload is simple and the viral functionalities allowed the contestants to share the contest with ease.”

“We believe all brands should have access to intuitive, expert-level marketing apps that work seamlessly on Facebook and integrate with all social networks, across the web and mobile, too,” said Votigo co-CEO Mike La Rotonda. “We are excited to have new users ranging from local retail shops to national brands like Brooks, and agencies large and small. In the coming months we’ll be adding more apps and broader functionality for web and mobile executions to our social media marketing suite.”

For more information please visit or create a Platform account.

Follow @Votigo on Twitter

About Votigo
Votigo is the leading provider of social media marketing & promotions technology that helps brand marketers of all sizes attract, engage, and retain customers on social media. Votigo provides premium, full service solutions to Fortune 500 companies, advertising agencies, PR firms, publishers, media companies and international brands. The Votigo Platform makes it easy for brand marketers to launch cost-effective user-generated contests, sweepstakes and branded promotions. A Facebook Preferred Developer Consultant, Votigo is a fast-growing, privately held company with offices in the San Francisco Bay Area; Boulder, Colorado; and Hyderabad, India. For more information, please visit


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