Ombud Launches New Social Research Platform for Community Evaluation of Enterprise Systems and Services

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Now in Public Beta, Ombud Lets Users and Vendors Showcase Expertise and Products, While Delivering Transparency to Enterprise Market Research

Ombud™, a new online information hub for all things related to social customer relationship management, launches its public beta testing today at Ombud.com.

With its social research approach, Ombud is poised to disrupt the traditional market research methodology practiced by conventional industry analyst firms. Ombud brings transparency to the notoriously opaque market research process by offering access to high-quality information at no charge. This allows customers with large or small budgets to generate up-to-date research reports on demand to help determine which products and services best fit their needs. Ombud’s global community vets new technology faster and more comprehensively than traditional analyst firms, which is critical in rapidly developing technology markets like Social CRM.

Ombud enables people engaged with enterprise technology to showcase their experience, while also tapping the knowledge of other domain experts. Users can follow, rate and contribute to relevant industry topics. Vendors can present their solutions, and find and interact with prospective and existing customers. Corporate evaluators of IT products and services can use Ombud as an information hub where they can access community-based evaluations and research on business-to-business IT systems and services.

Power users of enterprise technology have the ability to demonstrate their expertise by contributing content and rating products, services and service providers. As they become recognized experts in very specific areas, power users will be able to develop valuable industry relationships.

Ombud features are built to make enterprise technology purchasing processes more efficient and transparent, including research directories for vendors, products and people that can be searched and sorted according to user preference. Within these directories, the Ombud community can detail first-hand experiences with various vendors and products, compare competing products side-by-side, view online content associated with their specific interests and receive product recommendations — all from a single platform.

Social profiles on Ombud can be populated with information from users’ LinkedIn accounts, facilitating connections with industry experts, IT analysts, vendors and potential customers. Simultaneously, users may enhance the professional recognition in their social profiles by rating and reviewing each other’s contributions and associating themselves with entities with which they have direct experience.

About Ombud
Founded in the spring of 2011, Ombud, Inc. is headquartered in Boulder, CO. Ombud is an online service platform that offers community-based research on all factors weighing into the technology and services purchase decision process. Inspired by ombudsmen, Ombud acts as a neutral intermediary among those involved with the buying, selling or recommending of Social CRM products. Ombud has raised seed funding from private investors. Please visit http://www.ombud.com for more information

Ombud and the Ombud logo are registered trademarks of Ombud Inc. Third-party trademarks mentioned are the property of their respective owners.

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Burghardt Tenderich
burghardt@ombud.com
(650) 302-4232
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