“The special events include music concerts; our world-famous dining; Caroling in Jackson Square; bowl games; and a NOLA New Year’s Eve, proving why New Orleans is such a great city for the holidays," said Mayor MItch Landrieu.
New Orleans, LA (PRWEB) December 08, 2011
The last present is wrapped and the last ornament hung in preparation for the month-long Christmas New Orleans Style celebration. New Orleans Tourism Marketing Corporation (NOTMC) has launched a multimedia holiday marketing campaign inviting visitors to enjoy the month-long event.
“This month-long holiday celebration is one of our premiere events for the entire family - locals and visitors alike,” said Mayor Mitch Landrieu. “The special events – including music concerts, our world-famous dining, holiday traditions such as Caroling in Jackson Square, bowl games and a NOLA New Year’s Eve prove once again why New Orleans is such a great city for the holidays and to ring in a new year.”
The 2011 version of the 27-year-old Christmas New Orleans Style celebration features events produced and executed by French Quarter Festivals, Inc. and sponsored by NOTMC. Events throughout the city are scheduled from December 1st through Twelfth Night, January 5th, 2012.
“The holidays are a magical time everywhere, but only in New Orleans will you find authentic traditions celebrated for hundreds of years,” said Mark Romig, CEO of NOTMC. “Where else will you wait for Papa Noel at a bonfire on the levee and delight in the tastes and aromas of a Reveillon dinner?”
The month-long celebration numbering over 100 events includes:
- Papa Noel hotel discounted rates at 57 hotels and 8 bed and breakfast establishments
- Christmas Caroling by Candlelight in Jackson Square
- 15 Free Concerts at St. Louis Cathedral and St. Augustine Church
- Riverboat Cruises
- French Quarter Shopping
- Carriage Rides through the French Quarter
- The Magical Lights of City Park’s “Celebration in the Oaks”
- Holiday Cooking Demonstrations at the French Market
- Entertaining Historical Characters from the “Louisiana Living History Project” strolling through the French Quarter.
“Our popular Christmas New Orleans Style (CNOS) guidebook is available either online or from any hotel concierge,” said Marci Schramm, Executive Director of French Quarter Festivals, Inc. “It’s a great resource to carry with you throughout your stay.”
The multi-platform ad campaign and is centered on a series of short YouTube videos featuring New Orleans native Bryan Batt, a veteran stage and Emmy-award-winning TV actor. In the videos, which can be viewed on a special enhanced landing page devoted to the campaign, Batt encourages viewers to spend the holidays in New Orleans, explaining the many reasons for doing so in a humorous and slightly irreverent tone.
In addition to integrating NOTMC’s existing social media presence, a thirty-second TV spot is running in select markets. Additionally, each print ad will contain a bar code so consumers can use their smartphones to scan the code connecting them to a dedicated CNOS mobile microsite. There they can view travel deals, see a list of events, enter the Christmas sweepstakes, and see Reveillon restaurants and menus. Smartphone users can also access information at http://www.neworleansonline.com/holiday/
To sweeten the pot for those who may wish to visit New Orleans, NOTMC will offer three free trips to New Orleans as well as a Facebook countdown to Christmas with prizes given to online winners each day throughout December. Total value of all CNOS prize packages is over $13,000.
Television commercials and print ads, created by Peter Mayer Advertising, will run in key regional markets including: Alexandria, Baton Rouge, Biloxi-Gulfport, Birmingham, Jackson, Lafayette, Little Rock, Mobile-Pensacola, Monroe-El Dorado, and Shreveport. Magazine print ads will include Passport, AAASouthern Traveler (LA, MS, AR) and Louisiana Cookin’.
For a schedule of events or more information on Christmas New Orleans Style, call (504) 522-5730 or visit http://www.NewOrleansOnline.com/holiday. Hotel reservations, including special citywide rates, can also be booked via the website.
About New Orleans Tourism Marketing Corporation
The New Orleans Tourism Marketing Corporation promotes the city as a leisure tourism destination throughout the year. Annually, NOTMC’s marketing campaigns include strategic print, broadcast, and Internet advertising and public relations. Web sites: NewOrleansOnline.com; NewOrleansMuseums.com; RadioFreeNeworleans.com; GoNola.com.
About French Quarter Festivals, Inc.
French Quarter Festivals, Inc., (FQFI) the 501(c)3 nonprofit organization, which produces the French Quarter Festival, Satchmo SummerFest and Christmas New Orleans Style. For more information on French Quarter Festival, call 504-522-5730 or visit online at http://www.fqfi.org.