LitePad From Visual Departures Gives Crafters, Artists and Food Enthusiasts a New, Easy Way to Photograph Their Creations—And Memorable Meals Too

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A perfect holiday gift, new pocket-sized LitePad produces soft, cool light for effortless close-ups of handiwork such as embroidery or jewelry—or that elegant dinner plate at a favorite restaurant.

LitePad Pocket-Sized Portable Mini LED Light

LitePad Pocket-Sized Portable Mini LED Light

LitePad is a small, flat light panel that can be positioned at any angle; put it wherever it makes the subject look best.

Everyone owns a point-and-shoot that can take pictures up close, whether a digital compact or the camera in a cell phone. Getting the right light isn’t so easy, though: Built-in flash units can wash out the subject, and the surrounding light often isn’t bright enough for a clear, colorful picture. LitePad, an exciting new product available from Visual Departures, is the solution. It’s a flattering, easy-to-use light source that fits in a pocket, always ready for a close-up.

LitePad is a small, flat panel that emits a soft illumination matching the color of daylight. That’s the best kind of light for photography, since indoor light can cause a brown cast in pictures. Only three inches in diameter, LitePad can be positioned at any angle to the subject—in front, above, to the side, or even underneath it. The photographer puts it wherever she thinks it makes the subject look the best.

LitePad comes ready to be plugged into a wall socket. But its inexpensive, optional “power pack,” which accepts standard AA batteries, makes it a completely self-contained light source. The power pack allows LitePad to be used anywhere, from restaurants to the great outdoors, where its shadow-softening illumination makes it an ideal tool for beautiful close-ups.

The ability to position LitePad anywhere allows photographers to enhance shape and texture, whether in a new knitting masterpiece or in a beautiful meal that a waiter has just delivered to the table. A camera’s built-in flash can’t do that; it can only aim its light straight at the subject, which produces flat, washed-out results that are usually disappointing.

To make the most of LitePad, a photographer just turns off the camera’s built-in flash, if it has one. (This requires pushing a button or rotating a dial to set the “flash off” icon, a lightning bolt slashed through with the universal “no” symbol.) The camera takes over from there, automatically reading the illumination provided by LitePad. No photographic expertise is required—only the photographer's own judgment about where LitePad makes a subject look best.

Developed and manufactured by Rosco, a company with a 100-year history of product innovation in film, TV, and theater, LitePad is part of a system that includes both larger units and accessories. Creative photographers may want to consider adding the 3x6-inch LitePad as a second light, for more complex effects. (LitePad sizes go up to two feet square, and all can be operated with the power pack.) Accessories include an in-line dimmer, which allows photographers to precisely adjust the light level simply by rotating a dial, and which can even be had with a “splitter” to control two LitePads.

LitePad is a perfect holiday gift item for any crafter, artist, or "foodie"—or for photographic enthusiasts who love to shoot close-ups. From embroidery to jewelry, bacon-and-eggs to Chicken Cordon Bleu, LitePad will let them document the things they create and enjoy, with superior and satisfying results.

For more information, visit, e-mail sales(at)visualdepartures(dot)com, or call (800) 628-2003. Visual Departures Ltd. has been designing innovative products for working photographers since 1982. The company created the original Flexfill® collapsible reflector and Steadybag® camera support. It also distributes the full range of Rosco, Dedolight, and Hitech filter products.


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Allen Green
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