2011 PRI Motorsports Trade Show a Colossal Success for Champion Racing Oil

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The Performance and Racing Division of Champion Brands LLC, a first time exhibitor at the Performance Racing Industry (PRI) Show, exceeded expectations with diverse enthusiast interest and booth traffic that visited the “purpose-built” lubricant manufacturer.

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PRI Motorsports Trade Show a Colossal Success for Champion Racing Oil

Champion showcased many new lubricant products for grass-roots racing, drag racing, late-model, sprints, off-road truck, dirt late-models, dirt modifieds, road-racing, drifting, performance diesels, muscle cars, classic cars, and engine builders.

“The Champion Booth was definitely an attraction for amateur, semi-pro, and professional racers”, said Ozzie Moya, owner of Horse Power Sales in Central Florida who sells Champion Racing Products. “ I also witnessed a lot of interest from Warehouse Distributors, Jobbers, Installers and the International Motorsports community. It was a very successful show for Champion. They received a lot of industry attention.”

Champion Brands, celebrating its 55th year as an industry leader, develops synthetic motor oils for the racing, diesel, classic, vintage, hot rod, muscle car, and the engine builder markets. They manufacture numerous multi-viscosity motor oils with high zinc and phosphorous formulas designed to deliver the correct balance of chemistry to protect vintage and high performance engines, especially those using flat tappet roller cams operating at high RPM's and requiring high-pressure valve springs.

These “purpose-built” lubricant products contain Champion’s proprietary TVS® (Thermal Viscosity Stabilizer) which extends oil film capacity for better protection at high temperatures. The Champion oils also contain special lubricity modifiers to reduce friction, and unlock the full potential of any engine by providing increased compression, horsepower and torque.

Champion Racing Catalogs are free and available in print upon request or can also be viewed online or downloaded in Adobe® PDF format at http://www.championsusechampion.com/catalog
The Performance racing Industry Show (PRI), which annually attracts over 50,000 members of the racing industry from 65 countries is the world’s largest auto racing trade show and a gateway to the worldwide racing marketplace. The show provides a professional business atmosphere of the hottest new racing products for the start of the next racing season.

About the company: Champion Brands, LLC, is a globally recognized industry leader in specialty lubricants for over 55 years. Champion also produces and blends over 300 products including fuel, oil, engine additives, and lubricants for the racing, automotive, heavy truck, agricultural, industrial, and specialty markets. For more information contact your nearest Champion Distributor, or call Champion at 800-821-5693. Champion Brands, LLC; 1001 Golden Drive, Clinton, MO, 64735 or go to http://www.championsusechampion.com


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Karl Dedolph
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