The synergy with our print business, which includes content and a dedicated sales team, gives us a competitive advantage.
Toronto, Ontario (PRWEB) December 06, 2011
Direct Response Media Group (http://www.drmg.ca), which distributes direct mail exclusively through Canada Post to over 75 million targeted Canadian households each year, has emerged as Canada’s largest and fastest-growing direct mail marketing company and is poised to expand deeper into the dynamic and competitive digital marketing field.
The direct mail powerhouse, which boasts a roster of top-tier national clients, seven highly-recognized direct mail magazines, a wide range of local ad cards, and a recently-introduced online coupon service, is solidly positioned to deliver an integrated agency solution that no other company can provide thanks in large part to a recent recruitment campaign that saw it partner with Geoff Whitlock as its new President of the Digital Marketing division. Previously, Whitlock served as Research in Motion’s Director of Social Media Marketing.
“The launch of http://www.ClickClipDeals.com this year will enable Direct Response Media Group to participate in the growing online coupon business,” commented Jason Bradbury, president of Direct Response Media Group. “And now with Geoff on board, we’ve partnered with one of the interactive media industry’s leading experts to develop and lead our overall online marketing program. The synergy with our print business, which includes content and a dedicated sales team, gives us a competitive advantage. Our clients are now able to market their products and services in our direct mail magazines and, at the same time, customize their online marketing program. It’s a groundbreaking integrated marketing solution, and it’s only available from Direct Response Media Group.”
Ambitious timelines have been set for the company’s penetration into the digital marketing field, with specific updates on campaigns and initiatives to be released late 2011 and throughout Q1 and Q2 of 2012.
For more information or media inquiries, contact Geoff Whitlock at geoff(at)drmg(dot)ca or 416.919.6112.
About Direct Response Marketing Group
Direct Response Marketing Group (DRMG) is the largest and fastest growing direct mail marketing company in Canada. The company distributes direct mail exclusively through Canada Post to over 75 million targeted Canadian households each year via more than 45 strategic publishing dates. Priding itself on “offering more than its competitors, for less,” Direct Response Marketing Group’s publications include seven direct mail magazines, local ad cards, and a recently-introduced online coupon service – all of which are trusted and recognized brands across Canada. More information is available at http://www.drmg.ca, along with an overview of the company’s successes at http://www.drmg.ca/testimonials.