New Findings Show Consumer Spending has Ballooned on Fair Trade Products by 24%

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Consumers are examining how and where they spend their dollars, ultimately leading many to rely on Fair Trade products to get the most bang for their buck, both in terms of economic and environmental impact, as well as quality and meaning. Newly launched Fair Trade online retailer, Connected, gains market share and continues to see tremendous growth in all categories of its online Fair Trade shop,

As current events show popular support for economic, political and lifestyle changes, we are also seeing a direct result of these changes in consumption trends.

According to Fair Trade USA, consumers have recently driven up the sales of Fair Trade products by 24%, and Connected has seen this trend in their recent boom of sales. Fair Trade is a market-based approach to solving social, economic and environmental problems. Online retailer Connected utilizes this approach by offering innovative, well designed Fair Trade products. While shopping at, consumers not only support the artisan that made the product, but also connect into a small piece of their life story.

The Fair Trade system is based on transparency, communication, and understanding. Distribution channels consist mainly of artisans, producers, and retailers, thereby eliminating middle men and high mark-ups. This allows laboring artisans to earn fair wages. More and more big players such as Ben and Jerry's and Dunkin' Donuts are backing the movement with their own Fair Trade certified products, showing the assimilation of Fair Trade into highly popular brands.

Connected's Fair Trade products vary from gifts, fair trade clothing & jewelry, accessories, beauty products, and children's goods to its most popular category: home & garden, including kantha quilts, bedding, kitchen accessories, wood block stamps, woven baskets & African hampers, and more. Their focus is on high-end, practical and beautiful products.

Owner Thomas Colbert is very excited about this movement and its future possibilities. "As current events show popular support for economic, political and lifestyle changes, we are also seeing a direct result of these changes in consumption trends."

Colbert believes Fair Trade has a tremendous impact on everyone involved, from producer to consumer. "We are receiving overwhelmingly positive feedback from our customers that they are truly satisfied with the superior quality craftsmanship in our products. They feel a sense of joy in making a connection with the artisan's life-story. At the same time, we are witnessing marginalized artisans and communities raising their quality of life, both through vocational as well as community development."
Key facts about Fair Trade products and standards:

  •     seeks to end poverty and inequality
  •     helps the movement of eradicating sweatshops and eliminating forced child labor
  •     supports and protects the environment
  •     improves schools, working conditions and healthcare
  •     empowers women and girls
  •     encourages the persistence of valuable age-old traditions

Connected is a premier online shop for high-end Fair Trade Products and an approved member of Fair Trade Federation and Green America. To learn more and shop their online store visit or call 415-525-3521. Also check their specials page for weekly sales, offers and discounts.


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Thomas Colbert
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